Market Research Pack

Serves: enter or skip a market, position a product, pick a segment, price an offer, pitch investors.

Dimensions (priority order — prune to the decision):

1. Market size & growth — the reachable market, not the headline TAM
2. Customer segments & behavior — who buys, deciding how, valuing what
3. Pain points & unmet needs — what they complain about, work around, pay to avoid
4. Competitive landscape — who competes for this budget, including substitutes and "do nothing"
5. GTM & pricing dynamics — channels, sales motion, accepted pricing models, realistic CAC

Craft (the non-obvious): 1–3★ reviews are the gold for pains; public-company 10-K/S-1 industry sections are free analyst-grade sizing; read competitor pricing pages directly, never roundups; funding history + job postings reveal competitor trajectory; a complaint pattern persisting across years is a stronger finding, not a stale one.

Freshness: size/growth ≤ 18 mo · pricing & feature claims ≤ 3 mo · behavior data ≤ 2 yr · GTM benchmarks ≤ 12 mo.

Two-source classes: market size and growth figures; any quantitative claim a recommendation rests on; competitor traction claims.

Feeds (bmm): brief (opportunity, problem, users) · PRD (personas, differentiation) · pricing and GTM decisions.