Competitive Research Pack

Serves: position against named competitors, build battlecards, sharpen differentiation, anticipate their next move. (Surveying an unnamed field is the market type; this pack is for teardowns of specific players.)

Dimensions (priority order — prune to the decision):

1. Offer & feature teardown — what they actually ship, tried directly where possible
2. Pricing & packaging — models, tiers, what changed recently and which direction
3. Positioning & messaging — who they claim to serve, the story they tell, the gap between claim and product
4. Trajectory — funding, hiring, release cadence: where they're headed
5. Their customers' voice — what users of their product praise and complain about

Craft (the non-obvious): their changelog and release notes are roadmap truth; job postings reveal strategy six months early; their customers' 1–3★ reviews are your wedge; archived pricing pages (Wayback) show pricing direction, not just position; sales-facing comparison pages overclaim — verify capability claims against their docs; try the product yourself when a trial exists — an hour in-product beats ten reviews.

Freshness: pricing & features ≤ 3 mo · trajectory signals ≤ 6 mo · customer sentiment ≤ 12 mo.

Two-source classes: traction and market-share claims; any capability claim of theirs that your differentiation rests on.

Feeds (bmm): brief (alternatives) · PRD (differentiation) · GTM battlecards and positioning.