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v2_sources.md

40 lines · small-business/skills/content-strategy/reference/v2_sources.md at 2574e29

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Most marks come from matching words in the file, so treat them as pointers.

1# More sources
2
3More signal behind the brief. The brief itself is unchanged in shape.
4
5---
6

More sources

More signal behind the brief. The brief itself is unchanged in shape.


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7## Shopify — product-level detail
8
9The best source for anything the brief says about specific products.
11| Pull | Use |
12|---|---|
13| Per-SKU revenue and units | Top performers and slow movers, which is the spine of the brief |
14| Variant performance | Which size, colour, or option is actually moving |
15| Inventory on hand | Never push a product that's about to stock out |
16| Product images and descriptions | Flow straight into asset generation downstream |
18**The inventory check matters more than it looks.** A brief that recommends pushing a product with eleven units left creates a campaign that sells out in two days and disappoints everyone it reached. Cross-check stock before anything goes on the push list.
20---

Shopify — product-level detail

The best source for anything the brief says about specific products.

PullUse
Per-SKU revenue and unitsTop performers and slow movers, which is the spine of the brief
Variant performanceWhich size, colour, or option is actually moving
Inventory on handNever push a product that's about to stock out
Product images and descriptionsFlow straight into asset generation downstream

The inventory check matters more than it looks. A brief that recommends pushing a product with eleven units left creates a campaign that sells out in two days and disappoints everyone it reached. Cross-check stock before anything goes on the push list.


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23## Stripe
25Subscription and recurring revenue, where the business has any. Useful for spotting a product whose one-time sales are flat but whose recurring base is growing, which changes what to promote and how.
27---

Stripe

Subscription and recurring revenue, where the business has any. Useful for spotting a product whose one-time sales are flat but whose recurring base is growing, which changes what to promote and how.


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29## What doesn't change
31- The brief is still strategic output only — what to push, what to offer, what to hold. No calendars, no assets. Those live in `social-content-engine`
32- Still built from actual sales data, never from category assumptions
33- Still names specific products with specific numbers
34- The sales-CSV path still produces the same brief
36---

What doesn't change

  • The brief is still strategic output only — what to push, what to offer, what to hold. No calendars, no assets. Those live in social-content-engine
  • Still built from actual sales data, never from category assumptions
  • Still names specific products with specific numbers
  • The sales-CSV path still produces the same brief

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Names a skill social-content-engine :31
38## Direct invocation
40If the owner asks for a sales brief, run this and return the brief. Don't route them anywhere else.

Direct invocation

If the owner asks for a sales brief, run this and return the brief. Don't route them anywhere else.

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