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media-outlets.md

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Most marks come from matching words in the file, so treat them as pointers.

1# Media Outlets — Where to Pitch
2
3A curated, opinionated list of *where* to pitch for software/SaaS PR. This is the media-outlet slice of resources like submit.co — the journalist-driven half. For startup/SaaS/AI directories (Product Hunt, BetaList, Futurepedia, etc.), use the separate `directory-submissions` skill — different intent, different audience.
4

Media Outlets — Where to Pitch

A curated, opinionated list of where to pitch for software/SaaS PR. This is the media-outlet slice of resources like submit.co — the journalist-driven half. For startup/SaaS/AI directories (Product Hunt, BetaList, Futurepedia, etc.), use the separate directory-submissions skill — different intent, different audience.

Raw lines 1 to 4
Names a skill directory-submissions :3
5## How to use this list
6
7- **Don't pitch a publication. Pitch a journalist at that publication.** See [journalist-pitching.md](journalist-pitching.md) for the discovery workflow.
8- **Tier signals quality, not effort** — a small tier-3 outlet might be perfect for your niche
9- **Submission/tip URLs are listed where they exist** — but a journalist's email beats a tip form every time
10- **This list ages fast** — verify the outlet still exists and the journalist is still there before pitching
12---

How to use this list

  • Don't pitch a publication. Pitch a journalist at that publication. See journalist-pitching.md for the discovery workflow.
  • Tier signals quality, not effort — a small tier-3 outlet might be perfect for your niche
  • Submission/tip URLs are listed where they exist — but a journalist's email beats a tip form every time
  • This list ages fast — verify the outlet still exists and the journalist is still there before pitching
Raw lines 5 to 13
14## Tech & Startup Press (Tier 1)
16The big names. High bar to clear, high payoff when you do. Pitch the specific reporter, not the tip line.
18| Outlet | Best for | Tip URL |
19|--------|---------|---------|
20| **TechCrunch** | Funding, product launches, startup news | techcrunch.com/got-a-tip/ |
21| **The Verge** | Consumer tech, product reviews, policy | theverge.com/contact |
22| **Wired** | Long-form tech, culture, business | wired.com/about/feedback |
23| **Fast Company** | Innovation, design, business strategy | fastcompany.com/contact-us |
24| **VentureBeat** | AI, enterprise tech, gaming | venturebeat.com/contribute |
25| **Ars Technica** | Deep tech, science, policy | arstechnica.com/contact-us |
26| **The Information** | Subscription-gated, scoops on tech industry | theinformation.com/about |
27| **Bloomberg / Reuters** | Business, finance, big-picture stories | bloomberg.com/feedback |
28| **WSJ Tech** | Enterprise, business angle | wsj.com/tips |
29| **NYT Tech** | Mainstream tech, culture | nytimes.com/tips |
31---

Tech & Startup Press (Tier 1)

The big names. High bar to clear, high payoff when you do. Pitch the specific reporter, not the tip line.

OutletBest forTip URL
TechCrunchFunding, product launches, startup newstechcrunch.com/got-a-tip/
The VergeConsumer tech, product reviews, policytheverge.com/contact
WiredLong-form tech, culture, businesswired.com/about/feedback
Fast CompanyInnovation, design, business strategyfastcompany.com/contact-us
VentureBeatAI, enterprise tech, gamingventurebeat.com/contribute
Ars TechnicaDeep tech, science, policyarstechnica.com/contact-us
The InformationSubscription-gated, scoops on tech industrytheinformation.com/about
Bloomberg / ReutersBusiness, finance, big-picture storiesbloomberg.com/feedback
WSJ TechEnterprise, business anglewsj.com/tips
NYT TechMainstream tech, culturenytimes.com/tips
Raw lines 14 to 32
33## SaaS & B2B (Tier 1–2)
35Lower-profile than the consumer tech outlets but often higher ROI for B2B SaaS.
37| Outlet | Best for | Notes |
38|--------|----------|-------|
39| **SaaStr** | B2B SaaS founders, growth, sales | Jason Lemkin's outlet; pitch contributed posts |
40| **First Round Review** | Operator-level B2B insights | High bar; original frameworks only |
41| **OpenView** | SaaS metrics, PLG, pricing | Often runs research-backed pieces |
42| **Lenny's Newsletter** | Product / growth | Subscriber-only; pitch via Lenny directly on X |
43| **Future (a16z)** | Tech + culture pieces | Long-form, original thinking required |
44| **Stratechery** | Tech strategy analysis | Don't pitch Ben Thompson; engage via responses |
46---

SaaS & B2B (Tier 1–2)

Lower-profile than the consumer tech outlets but often higher ROI for B2B SaaS.

OutletBest forNotes
SaaStrB2B SaaS founders, growth, salesJason Lemkin's outlet; pitch contributed posts
First Round ReviewOperator-level B2B insightsHigh bar; original frameworks only
OpenViewSaaS metrics, PLG, pricingOften runs research-backed pieces
Lenny's NewsletterProduct / growthSubscriber-only; pitch via Lenny directly on X
Future (a16z)Tech + culture piecesLong-form, original thinking required
StratecheryTech strategy analysisDon't pitch Ben Thompson; engage via responses
Raw lines 33 to 47
48## AI / ML Press (Tier 1–2)
50The hottest beat right now. Reporters here are inundated — your angle has to be sharp.
52| Outlet | Best for | Notes |
53|--------|----------|-------|
54| **The Decoder** | AI news, fast-turn | Daily AI news cycle |
55| **Import AI** (Jack Clark) | Weekly AI newsletter | Pitch research-backed angles |
56| **The Batch** (Andrew Ng) | AI industry analysis | Submitted by deeplearning.ai team |
57| **MIT Technology Review** | AI policy, capability, ethics | Higher bar, slower cycle |
58| **Hugging Face blog** | Open-source AI tools | Contributed posts welcome |
59| **Latent Space** | Practitioner-focused AI/ML | Podcast + newsletter |
61---

AI / ML Press (Tier 1–2)

The hottest beat right now. Reporters here are inundated — your angle has to be sharp.

OutletBest forNotes
The DecoderAI news, fast-turnDaily AI news cycle
Import AI (Jack Clark)Weekly AI newsletterPitch research-backed angles
The Batch (Andrew Ng)AI industry analysisSubmitted by deeplearning.ai team
MIT Technology ReviewAI policy, capability, ethicsHigher bar, slower cycle
Hugging Face blogOpen-source AI toolsContributed posts welcome
Latent SpacePractitioner-focused AI/MLPodcast + newsletter
Raw lines 48 to 62
63## Developer & DevTools Press
65Where to pitch if your audience is engineers.
67| Outlet | Best for | Notes |
68|--------|----------|-------|
69| **The New Stack** | DevTools, infra, cloud-native | Active contributor program |
70| **InfoQ** | Enterprise dev, software architecture | Long-form technical pieces |
71| **DEV.to** | Self-published, community-driven | Build credibility before pitching |
72| **Hacker Noon** | Tech blogging platform | Easy to publish but low signal |
73| **Console** | DevTools newsletter | Curated weekly; submit projects |
74| **DevTools FM** | Podcast | Pitch as guest |
76---

Developer & DevTools Press

Where to pitch if your audience is engineers.

OutletBest forNotes
The New StackDevTools, infra, cloud-nativeActive contributor program
InfoQEnterprise dev, software architectureLong-form technical pieces
DEV.toSelf-published, community-drivenBuild credibility before pitching
Hacker NoonTech blogging platformEasy to publish but low signal
ConsoleDevTools newsletterCurated weekly; submit projects
DevTools FMPodcastPitch as guest
Raw lines 63 to 77
78## Business & Marketing Press
80For pitching the business / marketing angle of your story.
82| Outlet | Best for | Notes |
83|--------|----------|-------|
84| **Inc.** | Founder stories, business advice | Contributor program available |
85| **Entrepreneur** | Small business, growth | Volume publisher; quality varies |
86| **HBR.org** | Original research, frameworks | High bar; long lead time |
87| **MarketingProfs** | B2B marketing | Contributor-friendly |
88| **Marketing Brew (Morning Brew)** | Daily marketing newsletter | Reporter-driven, pitch directly |
89| **Marketing Land / Search Engine Journal** | SEO, SEM, channels | Niche but high-intent audience |
90| **Reforge** | Growth, product, retention | Original framework required |
92---

Business & Marketing Press

For pitching the business / marketing angle of your story.

OutletBest forNotes
Inc.Founder stories, business adviceContributor program available
EntrepreneurSmall business, growthVolume publisher; quality varies
HBR.orgOriginal research, frameworksHigh bar; long lead time
MarketingProfsB2B marketingContributor-friendly
Marketing Brew (Morning Brew)Daily marketing newsletterReporter-driven, pitch directly
Marketing Land / Search Engine JournalSEO, SEM, channelsNiche but high-intent audience
ReforgeGrowth, product, retentionOriginal framework required
Raw lines 78 to 93
94## Newsletters (Reporter-Driven)
96Newsletters are increasingly the most valuable PR placement — small audiences, but high-intent.
98| Newsletter | Audience | How to pitch |
99|-----------|---------|--------------|
100| **Lenny's Newsletter** | Product/growth, ~600k readers | DM Lenny on X with sharp angle |
101| **The Pragmatic Engineer** (Gergely Orosz) | Software eng leaders | Pitch via email; original engineering insights |
102| **The Generalist** (Mario Gabriele) | Tech business analysis | Pitch via email; deep angles |
103| **Stratechery** (Ben Thompson) | Tech strategy | Don't pitch; engage in replies |
104| **Newcomer** (Eric Newcomer) | Tech business + scoops | Tips welcome via email |
105| **Platformer** (Casey Newton) | Tech + policy | Pitch via Substack |
106| **Big Technology** (Alex Kantrowitz) | Big Tech analysis | Pitch via Substack |
107| **Not Boring** (Packy McCormick) | Tech + culture | Tough to crack; original takes only |
109**For B2B SaaS:**
110- **SaaStr Daily**
111- **Demand Curve**
112- **Growth Unhinged** (Kyle Poyar)
113- **Trends.vc**
115**For AI:**
116- **Import AI** (Jack Clark)
117- **The Batch** (Andrew Ng)
118- **The Algorithm** (MIT Tech Review)
119- **Interconnects** (Nathan Lambert)
120- **AI Tidbits**
122---

Newsletters (Reporter-Driven)

Newsletters are increasingly the most valuable PR placement — small audiences, but high-intent.

NewsletterAudienceHow to pitch
Lenny's NewsletterProduct/growth, ~600k readersDM Lenny on X with sharp angle
The Pragmatic Engineer (Gergely Orosz)Software eng leadersPitch via email; original engineering insights
The Generalist (Mario Gabriele)Tech business analysisPitch via email; deep angles
Stratechery (Ben Thompson)Tech strategyDon't pitch; engage in replies
Newcomer (Eric Newcomer)Tech business + scoopsTips welcome via email
Platformer (Casey Newton)Tech + policyPitch via Substack
Big Technology (Alex Kantrowitz)Big Tech analysisPitch via Substack
Not Boring (Packy McCormick)Tech + cultureTough to crack; original takes only

For B2B SaaS:

  • SaaStr Daily
  • Demand Curve
  • Growth Unhinged (Kyle Poyar)
  • Trends.vc

For AI:

  • Import AI (Jack Clark)
  • The Batch (Andrew Ng)
  • The Algorithm (MIT Tech Review)
  • Interconnects (Nathan Lambert)
  • AI Tidbits
Raw lines 94 to 123
124## Podcasts
126A podcast appearance is often higher leverage than a press hit — longer engagement, evergreen replay, audience trust transfer.

Podcasts

A podcast appearance is often higher leverage than a press hit — longer engagement, evergreen replay, audience trust transfer.

Raw lines 124 to 127
128### Top SaaS / startup podcasts
129- **Lenny's Podcast** — product/growth
130- **My First Million** — founder stories, business ideas
131- **The Twenty Minute VC** — funding angle
132- **SaaStr Podcast** — B2B SaaS
133- **Acquired** — deep-dive company stories (don't pitch unless you're a unicorn)
134- **The All-In Podcast** — broad tech/business (very hard to get on)

Top SaaS / startup podcasts

  • Lenny's Podcast — product/growth
  • My First Million — founder stories, business ideas
  • The Twenty Minute VC — funding angle
  • SaaStr Podcast — B2B SaaS
  • Acquired — deep-dive company stories (don't pitch unless you're a unicorn)
  • The All-In Podcast — broad tech/business (very hard to get on)
Raw lines 128 to 135
136### Top AI podcasts
137- **No Priors** (Sarah Guo, Elad Gil)
138- **Latent Space**
139- **Practical AI**
140- **The TWIML AI Podcast**
141- **The Cognitive Revolution**

Top AI podcasts

  • No Priors (Sarah Guo, Elad Gil)
  • Latent Space
  • Practical AI
  • The TWIML AI Podcast
  • The Cognitive Revolution
Raw lines 136 to 142
143### Top dev / engineering podcasts
144- **The Changelog**
145- **Software Engineering Daily**
146- **DevTools FM**

Top dev / engineering podcasts

  • The Changelog
  • Software Engineering Daily
  • DevTools FM
Raw lines 143 to 147
148### How to pitch a podcast
1501. **Listen to 3 episodes** — non-negotiable
1512. **Find the host's preferred channel** (X DM, email, guest form)
1523. **Pitch a topic, not yourself** — "I'd love to come on and talk about [specific angle]" not "I'd love to be a guest"
1534. **Bring evidence** — links to other appearances, your unique angle, what listeners will learn
1545. **Make it easy** — bio, headshot, suggested questions in the pitch
156---

How to pitch a podcast

  1. Listen to 3 episodes — non-negotiable
  2. Find the host's preferred channel (X DM, email, guest form)
  3. Pitch a topic, not yourself — "I'd love to come on and talk about [specific angle]" not "I'd love to be a guest"
  4. Bring evidence — links to other appearances, your unique angle, what listeners will learn
  5. Make it easy — bio, headshot, suggested questions in the pitch
Raw lines 148 to 157
158## Industry / Vertical Press
160Don't overlook trade press — smaller audience, much higher intent.
162| Vertical | Outlets to investigate |
163|----------|----------------------|
164| **Marketing** | Adweek, Marketing Brew, AdAge, Search Engine Land |
165| **Sales** | Sales Hacker, Modern Sales Pros |
166| **HR / People Ops** | HR Brew, SHRM, HR Dive |
167| **Finance / Fintech** | The Block, CoinDesk, Finextra |
168| **Healthcare tech** | STAT, MobiHealthNews, Healthcare IT News |
169| **Education tech** | EdSurge, EdScoop |
170| **Real estate tech** | Inman, The Real Deal |
171| **Legal tech** | Above the Law, Law360 |
172| **Climate tech** | Heatmap, Canary Media, Latitude Media |
173| **Devtools** | The New Stack, InfoQ, DevOps.com |
175For your specific vertical: Google `"top publications" + "[your industry]"` and run the same scoring exercise from [journalist-pitching.md](journalist-pitching.md).
177---

Industry / Vertical Press

Don't overlook trade press — smaller audience, much higher intent.

VerticalOutlets to investigate
MarketingAdweek, Marketing Brew, AdAge, Search Engine Land
SalesSales Hacker, Modern Sales Pros
HR / People OpsHR Brew, SHRM, HR Dive
Finance / FintechThe Block, CoinDesk, Finextra
Healthcare techSTAT, MobiHealthNews, Healthcare IT News
Education techEdSurge, EdScoop
Real estate techInman, The Real Deal
Legal techAbove the Law, Law360
Climate techHeatmap, Canary Media, Latitude Media
DevtoolsThe New Stack, InfoQ, DevOps.com

For your specific vertical: Google "top publications" + "[your industry]" and run the same scoring exercise from journalist-pitching.md.

Raw lines 158 to 178
179## Regional / Local
181If your company has a regional angle (HQ location, customer concentration, government contract), local press is underrated.
183- **Local business journals** — Bizjournals network covers 40+ US cities
184- **Local NPR affiliates** — high-quality, business angle welcomed
185- **Local TV business segments** — high reach, easy to get
186- **State / regional tech news** — e.g., Built In (Chicago, Austin, etc.), TechBuzz (Utah)
188---

Regional / Local

If your company has a regional angle (HQ location, customer concentration, government contract), local press is underrated.

  • Local business journals — Bizjournals network covers 40+ US cities
  • Local NPR affiliates — high-quality, business angle welcomed
  • Local TV business segments — high reach, easy to get
  • State / regional tech news — e.g., Built In (Chicago, Austin, etc.), TechBuzz (Utah)
Raw lines 179 to 189
190## What's NOT On This List (And Why)
192- **Product Hunt, BetaList, Indie Hackers** — these are directories, not press. Use the `directory-submissions` skill.
193- **Press release wires** (PRNewswire, BusinessWire, GlobeNewswire) — overpriced for early-stage; journalists ignore them. Skip until you have IR / SEC requirements.
194- **"As featured in" badge mills** — paid "media coverage" services. Worthless and damaging.
195- **Random "guest post" SEO link networks** — Google penalizes these. Don't.
197---

What's NOT On This List (And Why)

  • Product Hunt, BetaList, Indie Hackers — these are directories, not press. Use the directory-submissions skill.
  • Press release wires (PRNewswire, BusinessWire, GlobeNewswire) — overpriced for early-stage; journalists ignore them. Skip until you have IR / SEC requirements.
  • "As featured in" badge mills — paid "media coverage" services. Worthless and damaging.
  • Random "guest post" SEO link networks — Google penalizes these. Don't.
Raw lines 190 to 198
Names a skill directory-submissions :192
199## Maintaining This List
201This list will go stale. Recommended cadence:
203- **Quarterly:** verify your tier-1 contacts are still at the outlet
204- **Monthly:** add new outlets/newsletters relevant to your category
205- **Per pitch:** confirm the journalist is still there before sending (check X / LinkedIn for "joined [new place]")
207Store your live, working version in `.agents/media-list.md` (per [journalist-pitching.md](journalist-pitching.md)).

Maintaining This List

This list will go stale. Recommended cadence:

  • Quarterly: verify your tier-1 contacts are still at the outlet
  • Monthly: add new outlets/newsletters relevant to your category
  • Per pitch: confirm the journalist is still there before sending (check X / LinkedIn for "joined [new place]")

Store your live, working version in .agents/media-list.md (per journalist-pitching.md).

Raw lines 199 to 207