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ad-copy-templates.md

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1# Ad Copy Templates Reference

3Detailed formulas and templates for writing high-converting ad copy.

Ad Copy Templates Reference

Detailed formulas and templates for writing high-converting ad copy.

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5## Contents

6- Primary Text Formulas (Problem-Agitate-Solve, Before-After-Bridge, Social Proof Lead, Feature-Benefit Bridge, Direct Response)

7- Headline Formulas (For Search Ads, For Social Ads)

8- CTA Variations (Soft CTAs, Hard CTAs, Urgency CTAs, Action-Oriented CTAs)

9- Platform-Specific Copy Guidelines (Google Search Ads, Meta Ads, LinkedIn Ads)

10- Copy Testing Priority

Primary Text Formulas (Problem-Agitate-Solve, Before-After-Bridge, Social Proof Lead, Feature-Benefit Bridge, Direct Response)
Headline Formulas (For Search Ads, For Social Ads)
CTA Variations (Soft CTAs, Hard CTAs, Urgency CTAs, Action-Oriented CTAs)
Platform-Specific Copy Guidelines (Google Search Ads, Meta Ads, LinkedIn Ads)
Copy Testing Priority

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12## Primary Text Formulas

Primary Text Formulas

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14### Problem-Agitate-Solve (PAS)

16```

17[Problem statement]

18[Agitate the pain]

19[Introduce solution]

20[CTA]

21```

23**Example:**

24> Spending hours on manual reporting every week?

25> While you're buried in spreadsheets, your competitors are making decisions.

26> [Product] automates your reports in minutes.

27> Start your free trial →

29---

Problem-Agitate-Solve (PAS)

[Problem statement]
[Agitate the pain]
[Introduce solution]
[CTA]

Example:

Spending hours on manual reporting every week? While you're buried in spreadsheets, your competitors are making decisions. [Product] automates your reports in minutes. Start your free trial →

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31### Before-After-Bridge (BAB)

33```

34[Current painful state]

35[Desired future state]

36[Your product as the bridge]

37```

39**Example:**

40> Before: Chasing down approvals across email, Slack, and spreadsheets.

41> After: Every approval tracked, automated, and on time.

42> [Product] connects your tools and keeps projects moving.

44---

Before-After-Bridge (BAB)

[Current painful state]
[Desired future state]
[Your product as the bridge]

Example:

Before: Chasing down approvals across email, Slack, and spreadsheets. After: Every approval tracked, automated, and on time. [Product] connects your tools and keeps projects moving.

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46### Social Proof Lead

48```

49[Impressive stat or testimonial]

50[What you do]

51[CTA]

52```

54**Example:**

55> "We cut our reporting time by 75%." — Sarah K., Marketing Director

56> [Product] automates the reports you hate building.

57> See how it works →

59---

Social Proof Lead

[Impressive stat or testimonial]
[What you do]
[CTA]

Example:

"We cut our reporting time by 75%." — Sarah K., Marketing Director [Product] automates the reports you hate building. See how it works →

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61### Feature-Benefit Bridge

63```

64[Feature]

65[So that...]

66[Which means...]

67```

69**Example:**

70> Real-time collaboration on documents

71> So your team always works from the latest version

72> Which means no more version confusion or lost work

74---

Feature-Benefit Bridge

[Feature]
[So that...]
[Which means...]

Example:

Real-time collaboration on documents So your team always works from the latest version Which means no more version confusion or lost work

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76### Direct Response

78```

79[Bold claim/outcome]

80[Proof point]

81[CTA with urgency if genuine]

82```

84**Example:**

85> Cut your reporting time by 80%

86> Join 5,000+ marketing teams already using [Product]

87> Start free → First month 50% off

89---

Direct Response

[Bold claim/outcome]
[Proof point]
[CTA with urgency if genuine]

Example:

Cut your reporting time by 80% Join 5,000+ marketing teams already using [Product] Start free → First month 50% off

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91## Headline Formulas

Headline Formulas

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93### For Search Ads

95| Formula | Example |

96|---------|---------|

97| [Keyword] + [Benefit] | "Project Management That Teams Actually Use" |

98| [Action] + [Outcome] | "Automate Reports \| Save 10 Hours Weekly" |

99| [Question] | "Tired of Manual Data Entry?" |

100| [Number] + [Benefit] | "500+ Teams Trust [Product] for [Outcome]" |

101| [Keyword] + [Differentiator] | "CRM Built for Small Teams" |

102| [Price/Offer] + [Keyword] | "Free Project Management \| No Credit Card" |

103

For Search Ads

Formula	Example
[Keyword] + [Benefit]	"Project Management That Teams Actually Use"
[Action] + [Outcome]	"Automate Reports \	Save 10 Hours Weekly"
[Question]	"Tired of Manual Data Entry?"
[Number] + [Benefit]	"500+ Teams Trust [Product] for [Outcome]"
[Keyword] + [Differentiator]	"CRM Built for Small Teams"
[Price/Offer] + [Keyword]	"Free Project Management \	No Credit Card"

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104### For Social Ads

105

106| Type | Example |

107|------|---------|

108| Outcome hook | "How we 3x'd our conversion rate" |

109| Curiosity hook | "The reporting hack no one talks about" |

110| Contrarian hook | "Why we stopped using [common tool]" |

111| Specificity hook | "The exact template we use for..." |

112| Question hook | "What if you could cut your admin time in half?" |

113| Number hook | "7 ways to improve your workflow today" |

114| Story hook | "We almost gave up. Then we found..." |

115

116---

117

For Social Ads

Type	Example
Outcome hook	"How we 3x'd our conversion rate"
Curiosity hook	"The reporting hack no one talks about"
Contrarian hook	"Why we stopped using [common tool]"
Specificity hook	"The exact template we use for..."
Question hook	"What if you could cut your admin time in half?"
Number hook	"7 ways to improve your workflow today"
Story hook	"We almost gave up. Then we found..."