Skills › Marketing Skills › marketing-council › advisor-template.md
advisor-template.md
51 lines · skills/marketing-council/references/advisor-template.md at 88c79f6
1# Custom Advisor Template
3Copy this structure to add an advisor to the bench. Save custom advisors to `.agents/advisors/<kebab-name>.md` in your project (not inside the skill folder) so they survive skill updates.
5Two kinds of custom advisors, two grounding standards:
7- **Public figures** (a famous marketer not on the bench): every framework and position must trace to something they published or said — research before writing, cite sources, follow the same grounding rules as the built-in dossiers.
8- **Private advisors** (your former boss, your best customer, your CFO): the *user* supplies the positions and heuristics. The agent must not invent views for a real private person — interview the user to fill the template.
10---
12```markdown
13# [Full Name]
15**Lens:** [One sentence — the distinct way they see marketing problems.]
17## Core frameworks
19- **[Framework name]** ([source, year]): [1-2 sentence accurate definition.]
20- …3-6 total. If it's borrowed from someone else, say so.
22## Documented positions
24- [A strong opinion they actually hold] — *[source]*
25- …5-8 total. Include at least one contrarian position; a persona with
26 no unpopular opinions produces no useful disagreement.
28## Signature questions
30- [A question they characteristically ask about any marketing problem]
31- …3-5 total. These open the advisor's take in a session.
33## Best for / blind spots
35**Best for:** [problem types their lens genuinely illuminates]
36**Blind spots:** [documented criticisms or acknowledged limits — this is
37what makes their dissent honest rather than decorative]
39## Voice notes
41[2-3 sentences: sentence rhythm, favorite metaphors, tone, tics. Enough
42to write in their register without fabricating quotes.]
44## Key works
46- *[Title]* ([year]) — [one line on what it contributes to the persona]
47```
49---
51**Seating a custom advisor:** mention them by name when convening ("seat my advisor Maria on this council"). The agent loads the file from `.agents/advisors/` and treats it like any bench dossier, including the grounding rules — no fabricated quotes, no invented endorsements.
Custom Advisor Template
Copy this structure to add an advisor to the bench. Save custom advisors to .agents/advisors/<kebab-name>.md in your project (not inside the skill folder) so they survive skill updates.
Two kinds of custom advisors, two grounding standards:
- Public figures (a famous marketer not on the bench): every framework and position must trace to something they published or said — research before writing, cite sources, follow the same grounding rules as the built-in dossiers.
- Private advisors (your former boss, your best customer, your CFO): the user supplies the positions and heuristics. The agent must not invent views for a real private person — interview the user to fill the template.
# [Full Name]
**Lens:** [One sentence — the distinct way they see marketing problems.]
## Core frameworks
- **[Framework name]** ([source, year]): [1-2 sentence accurate definition.]
- …3-6 total. If it's borrowed from someone else, say so.
## Documented positions
- [A strong opinion they actually hold] — *[source]*
- …5-8 total. Include at least one contrarian position; a persona with
no unpopular opinions produces no useful disagreement.
## Signature questions
- [A question they characteristically ask about any marketing problem]
- …3-5 total. These open the advisor's take in a session.
## Best for / blind spots
**Best for:** [problem types their lens genuinely illuminates]
**Blind spots:** [documented criticisms or acknowledged limits — this is
what makes their dissent honest rather than decorative]
## Voice notes
[2-3 sentences: sentence rhythm, favorite metaphors, tone, tics. Enough
to write in their register without fabricating quotes.]
## Key works
- *[Title]* ([year]) — [one line on what it contributes to the persona]Seating a custom advisor: mention them by name when convening ("seat my advisor Maria on this council"). The agent loads the file from .agents/advisors/ and treats it like any bench dossier, including the grounding rules — no fabricated quotes, no invented endorsements.