Post Format Templates

Ready-to-use templates for different platforms and content types.

Contents

• LinkedIn Post Templates (The Story Post, The Contrarian Take, The List Post, The How-To)
• Twitter/X Thread Templates (The Tutorial Thread, The Story Thread, The Breakdown Thread)
• Instagram Templates (The Carousel Hook, The Reel Script)
• Hook Formulas (Curiosity Hooks, Story Hooks, Value Hooks, Contrarian Hooks, Social Proof Hooks)

LinkedIn Post Templates

The Story Post

[Hook: Unexpected outcome or lesson]

[Set the scene: When/where this happened]

[The challenge you faced]

[What you tried / what happened]

[The turning point]

[The result]

[The lesson for readers]

[Question to prompt engagement]

The Contrarian Take

[Unpopular opinion stated boldly]

[What you saw that changed your mind, with a number]

[Reason 1]
[Reason 2]
[Reason 3]

[What you recommend instead]

[Invite discussion: "Am I wrong?"]

The List Post

[X things I learned about [topic] after [credibility builder]:

1. [Point]: [Brief explanation]

2. [Point]: [Brief explanation]

3. [Point]: [Brief explanation]

[Wrap-up insight]

Which resonates most with you?

The How-To

How to [achieve outcome] in [timeframe]:

Step 1: [Action]
↳ [Why this matters]

Step 2: [Action]
↳ [Key detail]

Step 3: [Action]
↳ [Common mistake to avoid]

[Result you can expect]

[CTA or question]

Twitter/X Thread Templates

The Tutorial Thread

Tweet 1: [Hook + promise of value]

"Here's exactly how to [outcome] (step-by-step):"

Tweet 2-7: [One step per tweet with details]

Final tweet: [Summary + CTA]

"If this was helpful, follow me for more on [topic]"

The Story Thread

Tweet 1: [Intriguing hook]

"[Time] ago, [unexpected thing happened]. Here's the full story:"

Tweet 2-6: [Story beats, building tension]

Tweet 7: [Resolution and lesson]

Final tweet: [Takeaway + engagement ask]

The Breakdown Thread

Tweet 1: [Company/person] just [did thing].

[One-line takeaway: what they did and the result, with a number]

Tweet 2-6: [Analysis points]

Tweet 7: [Your key takeaway]

"[Related insight + follow CTA]"

Instagram Templates

The Carousel Hook

[Slide 1: Bold statement or question]
[Slides 2-9: One point per slide, visual + text]
[Slide 10: Summary + CTA]

Caption: [Expand on the topic, add context, include CTA]

This is the generic shape. For five full slide-by-slide narrative architectures (Value-Stack, Problem-Proof, Hack List, Rant Callout, Demo Walkthrough) with selection guidance and per-slide copy slots, see carousel-frameworks.md.

The Reel Script

Hook (0-2 sec): [Pattern interrupt or bold claim]
Setup (2-5 sec): [Context for the tip]
Value (5-25 sec): [The actual advice/content]
CTA (25-30 sec): [Follow, comment, share, link]

Hook Formulas

The first line determines whether anyone reads the rest.

Curiosity Hooks

• "I was wrong about [common belief]."
• "[Outcome] usually comes down to [specific, surprising cause]."
• "[Impressive result] in [surprisingly short time]."
• "Nobody talks about [insider knowledge]."

Story Hooks

• "Last week, [unexpected thing] happened."
• "I almost [big mistake/failure]."
• "3 years ago, I [past state]. Today, [current state]."
• "[Person] told me something I'll never forget."

Value Hooks

• "How to [desirable outcome] (without [common pain]):"
• "[Number] [things] that [outcome]:"
• "The simplest way to [outcome]:"
• "Stop [common mistake]. Do this instead:"

Contrarian Hooks

• "Unpopular opinion: [bold statement]"
• "[Common advice] cost us [specific result]."
• "I stopped [common practice] and [positive result]."
• "Everyone says [X]. In our [N] [accounts/clients/tests], [Y]."

Social Proof Hooks

• "We [achieved result] in [timeframe]. Here's the full story:"
• "[Number] people asked me about [topic]. Here's my answer:"
• "[Authority figure] taught me [lesson]."