Skills › Marketing Skills › social › platform-limits.md
platform-limits.md
110 lines · skills/social/references/platform-limits.md at 88c79f6
1# Platform Limits Reference
3Quick reference for hashtag limits, character counts, and visible text thresholds on each major social platform.
5---
Platform Limits Reference
Quick reference for hashtag limits, character counts, and visible text thresholds on each major social platform.
Raw lines 1 to 6
7## Instagram
9| Element | Limit |
10|---------|-------|
11| Max hashtags | 5 (official limit) |
12| Recommended hashtags | 3 – 5 |
13| Max caption chars | 2,200 |
14| Visible before "more" | ~125 chars |
16---
| Element | Limit |
|---|---|
| Max hashtags | 5 (official limit) |
| Recommended hashtags | 3 – 5 |
| Max caption chars | 2,200 |
| Visible before "more" | ~125 chars |
Raw lines 7 to 17
18## Facebook
20| Element | Limit |
21|---------|-------|
22| Max hashtags | No official limit |
23| Recommended hashtags | 1 – 2 |
24| Max post chars | 63,206 |
25| Ideal for engagement | 40 – 80 chars |
27---
| Element | Limit |
|---|---|
| Max hashtags | No official limit |
| Recommended hashtags | 1 – 2 |
| Max post chars | 63,206 |
| Ideal for engagement | 40 – 80 chars |
Raw lines 18 to 28
29## TikTok
31| Element | Limit |
32|---------|-------|
33| Max hashtags | 5 (since August 2025) |
34| Recommended hashtags | 3 – 5 |
35| Max caption chars | 4,000 |
36| Visible before "more" | ~150 chars |
38---
TikTok
| Element | Limit |
|---|---|
| Max hashtags | 5 (since August 2025) |
| Recommended hashtags | 3 – 5 |
| Max caption chars | 4,000 |
| Visible before "more" | ~150 chars |
Raw lines 29 to 39
40## LinkedIn
42| Element | Limit |
43|---------|-------|
44| Max hashtags | No official limit |
45| Recommended hashtags | 3 – 5 |
46| Max post chars | 3,000 |
47| Visible before "more" | ~210 chars |
49---
| Element | Limit |
|---|---|
| Max hashtags | No official limit |
| Recommended hashtags | 3 – 5 |
| Max post chars | 3,000 |
| Visible before "more" | ~210 chars |
Raw lines 40 to 50
51## Twitter/X
53| Element | Limit |
54|---------|-------|
55| Max hashtags | No official limit |
56| Recommended hashtags | 1 – 2 |
57| Max tweet chars | 280 (standard) / 25,000 (Premium+) |
58| Visible before "more" | Full tweet (280 standard) |
60---
Twitter/X
| Element | Limit |
|---|---|
| Max hashtags | No official limit |
| Recommended hashtags | 1 – 2 |
| Max tweet chars | 280 (standard) / 25,000 (Premium+) |
| Visible before "more" | Full tweet (280 standard) |
Raw lines 51 to 61
62## YouTube
64| Element | Limit |
65|---------|-------|
66| Max hashtags | 15 (exceeding this causes YouTube to ignore ALL hashtags) |
67| Recommended hashtags | 3 – 5 |
68| Max title chars | 100 (visible before truncation: ~70) |
69| Max description chars | 5,000 |
70| Visible before "Show more" | ~100 chars |
72> The first 3 hashtags in the description automatically appear above the title as clickable links. For Shorts, use 1 – 5 hashtags.
74---
YouTube
| Element | Limit |
|---|---|
| Max hashtags | 15 (exceeding this causes YouTube to ignore ALL hashtags) |
| Recommended hashtags | 3 – 5 |
| Max title chars | 100 (visible before truncation: ~70) |
| Max description chars | 5,000 |
| Visible before "Show more" | ~100 chars |
The first 3 hashtags in the description automatically appear above the title as clickable links. For Shorts, use 1 – 5 hashtags.
Raw lines 62 to 75
76## Pinterest
78| Element | Limit |
79|---------|-------|
80| Max hashtags | 20 per pin |
81| Recommended hashtags | 2 – 5 |
82| Max pin title chars | 100 |
83| Max description chars | 500 |
84| Visible before "More" | ~50 chars (desktop) |
86> Pinterest has deprioritized hashtags. Focus on keywords as natural sentences within the description for better SEO instead of relying on hashtags.
88---
| Element | Limit |
|---|---|
| Max hashtags | 20 per pin |
| Recommended hashtags | 2 – 5 |
| Max pin title chars | 100 |
| Max description chars | 500 |
| Visible before "More" | ~50 chars (desktop) |
Pinterest has deprioritized hashtags. Focus on keywords as natural sentences within the description for better SEO instead of relying on hashtags.
Raw lines 76 to 89
90## Threads (Meta)
92| Element | Limit |
93|---------|-------|
94| Max hashtags | 1 per post (topic tag) |
95| Recommended hashtags | 1 |
96| Max post chars | 500 |
97| Max with text attachment | 10,500 (500 + 10,000 expandable) |
98| Visible without expanding | First ~1 – 2 lines |
100> Threads limits topic tags to one per post. The platform is not hashtag-driven — the algorithm prioritizes content from followed accounts mixed with recommendations.
102---
Threads (Meta)
| Element | Limit |
|---|---|
| Max hashtags | 1 per post (topic tag) |
| Recommended hashtags | 1 |
| Max post chars | 500 |
| Max with text attachment | 10,500 (500 + 10,000 expandable) |
| Visible without expanding | First ~1 – 2 lines |
Threads limits topic tags to one per post. The platform is not hashtag-driven — the algorithm prioritizes content from followed accounts mixed with recommendations.
Raw lines 90 to 103
104## Usage Tips
106- **Hashtags count against character limits** on all platforms
107- **Front-load your message** before the "more" truncation point
108- On Instagram and TikTok, fewer hashtags now outperform hashtag-stuffing
109- On LinkedIn, hashtags at the end of the post perform better than inline
110- On Facebook, hashtags have minimal impact on reach — use sparingly
Usage Tips
- Hashtags count against character limits on all platforms
- Front-load your message before the "more" truncation point
- On Instagram and TikTok, fewer hashtags now outperform hashtag-stuffing
- On LinkedIn, hashtags at the end of the post perform better than inline
- On Facebook, hashtags have minimal impact on reach — use sparingly