Email Sequence Templates

Detailed templates for common email sequences.

Contents

• Welcome Sequence (Post-Signup)
• Lead Nurture Sequence (Pre-Sale)
• Re-Engagement Sequence
• Onboarding Sequence (Product Users)

Welcome Sequence (Post-Signup)

Email 1: Welcome (Immediate)

• Subject: Welcome to [Product]. Here's your first step
• Deliver what was promised (lead magnet, access, etc.)
• Single next action
• Set expectations for future emails

Email 2: Quick Win (Day 1-2)

• Subject: Get your first [result] in 10 minutes
• Enable small success
• Build confidence
• Link to helpful resource

Email 3: Story/Why (Day 3-4)

• Subject: Why we built [Product]
• Origin story or mission
• Connect emotionally
• Show you understand their problem

Email 4: Social Proof (Day 5-6)

• Subject: How [Customer] achieved [Result]
• Case study or testimonial
• Relatable to their situation
• Soft CTA to explore

Email 5: Overcome Objection (Day 7-8)

• Subject: "I don't have time for X." Sound familiar?
• Address common hesitation
• Reframe the obstacle
• Show easy path forward

Email 6: Core Feature (Day 9-11)

• Subject: Have you tried [Feature] yet?
• Highlight underused capability
• Show clear benefit
• Direct CTA to try it

Email 7: Conversion (Day 12-14)

• Subject: Ready to [upgrade/buy/commit]?
• Summarize value
• Clear offer
• Urgency if appropriate
• Risk reversal (guarantee, trial)

Lead Nurture Sequence (Pre-Sale)

Email 1: Deliver + Introduce (Immediate)

• Deliver the lead magnet
• Brief intro to who you are
• Preview what's coming

Email 2: Expand on Topic (Day 2-3)

• Related insight to lead magnet
• Establish expertise
• Light CTA to content

Email 3: Problem Deep-Dive (Day 4-5)

• Articulate their problem deeply
• Show you understand
• Hint at solution

Email 4: Solution Framework (Day 6-8)

• Your approach/methodology
• Educational, not salesy
• Builds toward your product

Email 5: Case Study (Day 9-11)

• Real results from real customer
• Specific and relatable
• Soft CTA

Email 6: Differentiation (Day 12-14)

• Why your approach is different
• Address alternatives
• Build preference

Email 7: Objection Handler (Day 15-18)

• Common concern addressed
• FAQ or myth-busting
• Reduce friction

Email 8: Direct Offer (Day 19-21)

• Clear pitch
• Strong value proposition
• Specific CTA
• Urgency if available

Re-Engagement Sequence

Email 1: Check-In (Day 30-60 of inactivity)

• Subject: Is everything okay, [Name]?
• Genuine concern
• Ask what happened
• Easy win to re-engage

Email 2: Value Reminder (Day 2-3 after)

• Subject: Remember when you [achieved X]?
• Remind of past value
• What's new since they left
• Quick CTA

Email 3: Incentive (Day 5-7 after)

• Subject: We miss you. Here's something special
• Offer if appropriate
• Limited time
• Clear CTA

Email 4: Last Chance (Day 10-14 after)

• Subject: Should we stop emailing you?
• Honest and direct
• One-click to stay or go
• Clean the list if no response

Onboarding Sequence (Product Users)

Coordinate with in-app onboarding. Email supports, doesn't duplicate.

Email 1: Welcome + First Step (Immediate)

• Confirm signup
• One critical action
• Link directly to that action

Email 2: Getting Started Help (Day 1)

• If they haven't completed step 1
• Quick tip or video
• Support option

Email 3: Feature Highlight (Day 2-3)

• Key feature they should know
• Specific use case
• In-app link

Email 4: Success Story (Day 4-5)

• Customer who succeeded
• Relatable journey
• Motivational

Email 5: Check-In (Day 7)

• How's it going?
• Ask for feedback
• Offer help

Email 6: Advanced Tip (Day 10-12)

• Power feature
• For engaged users
• Level-up content

Email 7: Upgrade/Expand (Day 14+)

• For trial users: conversion push
• For free users: upgrade prompt
• For paid: expansion opportunity