detect-file-download.json · Marketing Skills

1{

2 "exportFormatVersion": 2,

3 "containerVersion": {

4 "path": "accounts/0/containers/0",

5 "accountId": "0",

6 "containerId": "0",

7 "containerVersionId": "0",

8 "container": {

9 "path": "accounts/0/containers/0",

10 "accountId": "0",

11 "containerId": "0",

12 "name": "Conversion Detection - File download",

13 "publicId": "GTM-XXXXXXX",

14 "usageContext": [

15 "WEB"

16 ],

17 "fingerprint": "0",

18 "tagManagerUrl": "https://tagmanager.google.com/#/container/accounts/0/containers/0/workspaces/0"

19 },

20 "tag": [

21 {

22 "accountId": "0",

23 "containerId": "0",

24 "tagId": "1",

25 "name": "Conversion Detection - File download Listener",

26 "type": "html",

27 "parameter": [

28 {

29 "type": "TEMPLATE",

30 "key": "html",

31 "value": "<script>\n(function () {\n if (window.__ctDetectFileDownload) return;\n window.__ctDetectFileDownload = true;\n window.dataLayer = window.dataLayer || [];\n\n /* For gated content that is NOT gated: price lists, brochures, spec\n sheets, lead magnets served as a direct link. If the download sits\n behind a form, track the form instead — that is where the lead is.\n\n GA4 already collects file_download as an enhanced measurement event.\n Use this when you need the same signal in Google Ads or Meta, which\n do not. */\n\n // EDIT if you serve other formats.\n var EXTENSIONS = [\n 'pdf', 'doc', 'docx', 'xls', 'xlsx', 'ppt', 'pptx',\n 'csv', 'zip', 'rar', '7z', 'dmg', 'exe', 'pkg',\n 'mp3', 'mp4', 'mov', 'wav', 'txt', 'rtf'\n ];\n\n var DEDUPE_MS = 2000;\n var lastUrl = null;\n var lastAt = 0;\n\n function extensionOf(url) {\n try {\n // Strip query and hash before reading the extension, so\n // /brochure.pdf?utm_source=x still resolves to \"pdf\".\n var path = String(url || '').split('#')[0].split('?')[0];\n var name = path.substring(path.lastIndexOf('/') + 1);\n var dot = name.lastIndexOf('.');\n if (dot < 0) return null;\n var ext = name.substring(dot + 1).toLowerCase();\n for (var i = 0; i < EXTENSIONS.length; i++) {\n if (EXTENSIONS[i] === ext) return ext;\n }\n } catch (e) { /* fall through */ }\n return null;\n }\n\n function fileNameOf(url) {\n try {\n var path = String(url || '').split('#')[0].split('?')[0];\n return decodeURIComponent(path.substring(path.lastIndexOf('/') + 1));\n } catch (e) {\n return '';\n }\n }\n\n function handleClick(event) {\n try {\n if (event.button !== undefined && event.button !== 0) return;\n if (event.metaKey || event.ctrlKey || event.shiftKey || event.altKey) return;\n\n var target = event.target;\n if (!target || !target.closest) return;\n\n var link = target.closest('a[href]');\n if (!link) return;\n\n // Resolve relative hrefs against the current page. .href does this for\n // us where available; getAttribute would leave \"/files/x.pdf\" relative.\n var url = link.href || link.getAttribute('href');\n if (!url) return;\n\n // An anchor carrying the download attribute is a download regardless\n // of extension, so honour that too.\n var ext = extensionOf(url);\n var forced = link.hasAttribute && link.hasAttribute('download');\n if (!ext && !forced) return;\n\n var now = new Date().getTime();\n if (url === lastUrl && (now - lastAt) < DEDUPE_MS) return;\n lastUrl = url;\n lastAt = now;\n\n window.dataLayer.push({\n event: 'file_download',\n file_name: fileNameOf(url),\n file_extension: ext || '',\n file_url: url,\n link_text: (link.textContent || '').trim().slice(0, 100),\n page_path: window.location.pathname\n });\n } catch (e) {\n // Never throw back into the page's own click handling.\n }\n }\n\n document.addEventListener('click', handleClick, false);\n})();\n</script>"

32 },

33 {

34 "type": "BOOLEAN",

35 "key": "supportDocumentWrite",

36 "value": "false"

37 }

38 ],

39 "firingTriggerId": [

40 "2147479553"

41 ],

42 "tagFiringOption": "ONCE_PER_EVENT",

43 "monitoringMetadata": {

44 "type": "MAP"

45 },

46 "consentSettings": {

47 "consentStatus": "NOT_SET"

48 }

49 }

50 ],

51 "trigger": [

52 {

53 "accountId": "0",

54 "containerId": "0",

55 "triggerId": "2",

56 "name": "CE - File download",

57 "type": "CUSTOM_EVENT",

58 "customEventFilter": [

59 {

60 "type": "EQUALS",

61 "parameter": [

62 {

63 "type": "TEMPLATE",

64 "key": "arg0",

65 "value": "{{_event}}"

66 },

67 {

68 "type": "TEMPLATE",

69 "key": "arg1",

70 "value": "file_download"

71 }

72 ]

73 }

74 ],

75 "filter": []

76 }

77 ],

78 "variable": [],

79 "fingerprint": "0"

80 }

81}