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event-library.md

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1# Event Library Reference
2
3Comprehensive list of events to track by business type and context.
4

Event Library Reference

Comprehensive list of events to track by business type and context.

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5## Contents
6- Marketing Site Events (navigation & engagement, CTA & form interactions, conversion events)
7- Product/App Events (onboarding, core usage, errors & support)
8- Monetization Events (pricing & checkout, subscription management)
9- E-commerce Events (browsing, cart, checkout, post-purchase)
10- B2B / SaaS Specific Events (team & collaboration, integration events, account events)
11- Event Properties (Parameters)
12- Funnel Event Sequences

Contents

  • Marketing Site Events (navigation & engagement, CTA & form interactions, conversion events)
  • Product/App Events (onboarding, core usage, errors & support)
  • Monetization Events (pricing & checkout, subscription management)
  • E-commerce Events (browsing, cart, checkout, post-purchase)
  • B2B / SaaS Specific Events (team & collaboration, integration events, account events)
  • Event Properties (Parameters)
  • Funnel Event Sequences
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14## Marketing Site Events

Marketing Site Events

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16### Navigation & Engagement
18| Event Name | Description | Properties |
19|------------|-------------|------------|
20| page_view | Page loaded (enhanced) | page_title, page_location, content_group |
21| scroll_depth | User scrolled to threshold | depth (25, 50, 75, 100) |
22| outbound_link_clicked | Click to external site | link_url, link_text |
23| internal_link_clicked | Click within site | link_url, link_text, location |
24| video_played | Video started | video_id, video_title, duration |
25| video_completed | Video finished | video_id, video_title, duration |

Navigation & Engagement

Event NameDescriptionProperties
page_viewPage loaded (enhanced)page_title, page_location, content_group
scroll_depthUser scrolled to thresholddepth (25, 50, 75, 100)
outbound_link_clickedClick to external sitelink_url, link_text
internal_link_clickedClick within sitelink_url, link_text, location
video_playedVideo startedvideo_id, video_title, duration
video_completedVideo finishedvideo_id, video_title, duration
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27### CTA & Form Interactions
29| Event Name | Description | Properties |
30|------------|-------------|------------|
31| cta_clicked | Call to action clicked | button_text, cta_location, page |
32| form_started | User began form | form_name, form_location |
33| form_field_completed | Field filled | form_name, field_name |
34| form_submitted | Form successfully sent | form_name, form_location |
35| form_error | Form validation failed | form_name, error_type |
36| resource_downloaded | Asset downloaded | resource_name, resource_type |

CTA & Form Interactions

Event NameDescriptionProperties
cta_clickedCall to action clickedbutton_text, cta_location, page
form_startedUser began formform_name, form_location
form_field_completedField filledform_name, field_name
form_submittedForm successfully sentform_name, form_location
form_errorForm validation failedform_name, error_type
resource_downloadedAsset downloadedresource_name, resource_type
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38### Conversion Events
40| Event Name | Description | Properties |
41|------------|-------------|------------|
42| signup_started | Initiated signup | source, page |
43| signup_completed | Finished signup | method, plan, source |
44| demo_requested | Demo form submitted | company_size, industry |
45| contact_submitted | Contact form sent | inquiry_type |
46| newsletter_subscribed | Email list signup | source, list_name |
47| trial_started | Free trial began | plan, source |
49---

Conversion Events

Event NameDescriptionProperties
signup_startedInitiated signupsource, page
signup_completedFinished signupmethod, plan, source
demo_requestedDemo form submittedcompany_size, industry
contact_submittedContact form sentinquiry_type
newsletter_subscribedEmail list signupsource, list_name
trial_startedFree trial beganplan, source
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51## Product/App Events

Product/App Events

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53### Onboarding
55| Event Name | Description | Properties |
56|------------|-------------|------------|
57| signup_completed | Account created | method, referral_source |
58| onboarding_started | Began onboarding | - |
59| onboarding_step_completed | Step finished | step_number, step_name |
60| onboarding_completed | All steps done | steps_completed, time_to_complete |
61| onboarding_skipped | User skipped onboarding | step_skipped_at |
62| first_key_action_completed | Aha moment reached | action_type |

Onboarding

Event NameDescriptionProperties
signup_completedAccount createdmethod, referral_source
onboarding_startedBegan onboarding-
onboarding_step_completedStep finishedstep_number, step_name
onboarding_completedAll steps donesteps_completed, time_to_complete
onboarding_skippedUser skipped onboardingstep_skipped_at
first_key_action_completedAha moment reachedaction_type
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64### Core Usage
66| Event Name | Description | Properties |
67|------------|-------------|------------|
68| session_started | App session began | session_number |
69| feature_used | Feature interaction | feature_name, feature_category |
70| action_completed | Core action done | action_type, count |
71| content_created | User created content | content_type |
72| content_edited | User modified content | content_type |
73| content_deleted | User removed content | content_type |
74| search_performed | In-app search | query, results_count |
75| settings_changed | Settings modified | setting_name, new_value |
76| invite_sent | User invited others | invite_type, count |

Core Usage

Event NameDescriptionProperties
session_startedApp session begansession_number
feature_usedFeature interactionfeature_name, feature_category
action_completedCore action doneaction_type, count
content_createdUser created contentcontent_type
content_editedUser modified contentcontent_type
content_deletedUser removed contentcontent_type
search_performedIn-app searchquery, results_count
settings_changedSettings modifiedsetting_name, new_value
invite_sentUser invited othersinvite_type, count
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78### Errors & Support
80| Event Name | Description | Properties |
81|------------|-------------|------------|
82| error_occurred | Error experienced | error_type, error_message, page |
83| help_opened | Help accessed | help_type, page |
84| support_contacted | Support request made | contact_method, issue_type |
85| feedback_submitted | User feedback given | feedback_type, rating |
87---

Errors & Support

Event NameDescriptionProperties
error_occurredError experiencederror_type, error_message, page
help_openedHelp accessedhelp_type, page
support_contactedSupport request madecontact_method, issue_type
feedback_submittedUser feedback givenfeedback_type, rating
Raw lines 78 to 88
89## Monetization Events

Monetization Events

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91### Pricing & Checkout
93| Event Name | Description | Properties |
94|------------|-------------|------------|
95| pricing_viewed | Pricing page seen | source |
96| plan_selected | Plan chosen | plan_name, billing_cycle |
97| checkout_started | Began checkout | plan, value |
98| payment_info_entered | Payment submitted | payment_method |
99| purchase_completed | Purchase successful | plan, value, currency, transaction_id |
100| purchase_failed | Purchase failed | error_reason, plan |

Pricing & Checkout

Event NameDescriptionProperties
pricing_viewedPricing page seensource
plan_selectedPlan chosenplan_name, billing_cycle
checkout_startedBegan checkoutplan, value
payment_info_enteredPayment submittedpayment_method
purchase_completedPurchase successfulplan, value, currency, transaction_id
purchase_failedPurchase failederror_reason, plan
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102### Subscription Management
104| Event Name | Description | Properties |
105|------------|-------------|------------|
106| trial_started | Trial began | plan, trial_length |
107| trial_ended | Trial expired | plan, converted (bool) |
108| subscription_upgraded | Plan upgraded | from_plan, to_plan, value |
109| subscription_downgraded | Plan downgraded | from_plan, to_plan |
110| subscription_cancelled | Cancelled | plan, reason, tenure |
111| subscription_renewed | Renewed | plan, value |
112| billing_updated | Payment method changed | - |
114---

Subscription Management

Event NameDescriptionProperties
trial_startedTrial beganplan, trial_length
trial_endedTrial expiredplan, converted (bool)
subscription_upgradedPlan upgradedfrom_plan, to_plan, value
subscription_downgradedPlan downgradedfrom_plan, to_plan
subscription_cancelledCancelledplan, reason, tenure
subscription_renewedRenewedplan, value
billing_updatedPayment method changed-
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116## E-commerce Events

E-commerce Events

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118### Browsing
120| Event Name | Description | Properties |
121|------------|-------------|------------|
122| product_viewed | Product page viewed | product_id, product_name, category, price |
123| product_list_viewed | Category/list viewed | list_name, products[] |
124| product_searched | Search performed | query, results_count |
125| product_filtered | Filters applied | filter_type, filter_value |
126| product_sorted | Sort applied | sort_by, sort_order |

Browsing

Event NameDescriptionProperties
product_viewedProduct page viewedproduct_id, product_name, category, price
product_list_viewedCategory/list viewedlist_name, products[]
product_searchedSearch performedquery, results_count
product_filteredFilters appliedfilter_type, filter_value
product_sortedSort appliedsort_by, sort_order
Raw lines 118 to 127
128### Cart
130| Event Name | Description | Properties |
131|------------|-------------|------------|
132| product_added_to_cart | Item added | product_id, product_name, price, quantity |
133| product_removed_from_cart | Item removed | product_id, product_name, price, quantity |
134| cart_viewed | Cart page viewed | cart_value, items_count |

Cart

Event NameDescriptionProperties
product_added_to_cartItem addedproduct_id, product_name, price, quantity
product_removed_from_cartItem removedproduct_id, product_name, price, quantity
cart_viewedCart page viewedcart_value, items_count
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136### Checkout
138| Event Name | Description | Properties |
139|------------|-------------|------------|
140| checkout_started | Checkout began | cart_value, items_count |
141| checkout_step_completed | Step finished | step_number, step_name |
142| shipping_info_entered | Address entered | shipping_method |
143| payment_info_entered | Payment entered | payment_method |
144| coupon_applied | Coupon used | coupon_code, discount_value |
145| purchase_completed | Order placed | transaction_id, value, currency, items[] |

Checkout

Event NameDescriptionProperties
checkout_startedCheckout begancart_value, items_count
checkout_step_completedStep finishedstep_number, step_name
shipping_info_enteredAddress enteredshipping_method
payment_info_enteredPayment enteredpayment_method
coupon_appliedCoupon usedcoupon_code, discount_value
purchase_completedOrder placedtransaction_id, value, currency, items[]
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147### Post-Purchase
149| Event Name | Description | Properties |
150|------------|-------------|------------|
151| order_confirmed | Confirmation viewed | transaction_id |
152| refund_requested | Refund initiated | transaction_id, reason |
153| refund_completed | Refund processed | transaction_id, value |
154| review_submitted | Product reviewed | product_id, rating |
156---

Post-Purchase

Event NameDescriptionProperties
order_confirmedConfirmation viewedtransaction_id
refund_requestedRefund initiatedtransaction_id, reason
refund_completedRefund processedtransaction_id, value
review_submittedProduct reviewedproduct_id, rating
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158## B2B / SaaS Specific Events

B2B / SaaS Specific Events

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160### Team & Collaboration
162| Event Name | Description | Properties |
163|------------|-------------|------------|
164| team_created | New team/org made | team_size, plan |
165| team_member_invited | Invite sent | role, invite_method |
166| team_member_joined | Member accepted | role |
167| team_member_removed | Member removed | role |
168| role_changed | Permissions updated | user_id, old_role, new_role |

Team & Collaboration

Event NameDescriptionProperties
team_createdNew team/org madeteam_size, plan
team_member_invitedInvite sentrole, invite_method
team_member_joinedMember acceptedrole
team_member_removedMember removedrole
role_changedPermissions updateduser_id, old_role, new_role
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170### Integration Events
172| Event Name | Description | Properties |
173|------------|-------------|------------|
174| integration_viewed | Integration page seen | integration_name |
175| integration_started | Setup began | integration_name |
176| integration_connected | Successfully connected | integration_name |
177| integration_disconnected | Removed integration | integration_name, reason |

Integration Events

Event NameDescriptionProperties
integration_viewedIntegration page seenintegration_name
integration_startedSetup beganintegration_name
integration_connectedSuccessfully connectedintegration_name
integration_disconnectedRemoved integrationintegration_name, reason
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179### Account Events
181| Event Name | Description | Properties |
182|------------|-------------|------------|
183| account_created | New account | source, plan |
184| account_upgraded | Plan upgrade | from_plan, to_plan |
185| account_churned | Account closed | reason, tenure, mrr_lost |
186| account_reactivated | Returned customer | previous_tenure, new_plan |
188---

Account Events

Event NameDescriptionProperties
account_createdNew accountsource, plan
account_upgradedPlan upgradefrom_plan, to_plan
account_churnedAccount closedreason, tenure, mrr_lost
account_reactivatedReturned customerprevious_tenure, new_plan
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190## Event Properties (Parameters)

Event Properties (Parameters)

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192### Standard Properties to Include
194**User Context:**
195```
196user_id: "12345"
197user_type: "free" | "trial" | "paid"
198account_id: "acct_123"
199plan_type: "starter" | "pro" | "enterprise"
200```
202**Session Context:**
203```
204session_id: "sess_abc"
205session_number: 5
206page: "/pricing"
207referrer: "https://google.com"
208```
210**Campaign Context:**
211```
212source: "google"
213medium: "cpc"
214campaign: "spring-sale"
215content: "hero-cta"
216```
218**Product Context (E-commerce):**
219```
220product_id: "SKU123"
221product_name: "Product Name"
222category: "Category"
223price: 99.99
224quantity: 1
225currency: "USD"
226```
228**Timing:**
229```
230timestamp: "2024-01-15T10:30:00Z"
231time_on_page: 45
232session_duration: 300
233```
235---

Standard Properties to Include

User Context:

user_id: "12345"
user_type: "free" | "trial" | "paid"
account_id: "acct_123"
plan_type: "starter" | "pro" | "enterprise"

Session Context:

session_id: "sess_abc"
session_number: 5
page: "/pricing"
referrer: "https://google.com"

Campaign Context:

source: "google"
medium: "cpc"
campaign: "spring-sale"
content: "hero-cta"

Product Context (E-commerce):

product_id: "SKU123"
product_name: "Product Name"
category: "Category"
price: 99.99
quantity: 1
currency: "USD"

Timing:

timestamp: "2024-01-15T10:30:00Z"
time_on_page: 45
session_duration: 300
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237## Funnel Event Sequences

Funnel Event Sequences

Raw lines 237 to 238
239### Signup Funnel
2401. signup_started
2412. signup_step_completed (email)
2423. signup_step_completed (password)
2434. signup_completed
2445. onboarding_started

Signup Funnel

  1. signup_started
  2. signup_step_completed (email)
  3. signup_step_completed (password)
  4. signup_completed
  5. onboarding_started
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246### Purchase Funnel
2471. pricing_viewed
2482. plan_selected
2493. checkout_started
2504. payment_info_entered
2515. purchase_completed

Purchase Funnel

  1. pricing_viewed
  2. plan_selected
  3. checkout_started
  4. payment_info_entered
  5. purchase_completed
Raw lines 246 to 252
253### E-commerce Funnel
2541. product_viewed
2552. product_added_to_cart
2563. cart_viewed
2574. checkout_started
2585. shipping_info_entered
2596. payment_info_entered
2607. purchase_completed

E-commerce Funnel

  1. product_viewed
  2. product_added_to_cart
  3. cart_viewed
  4. checkout_started
  5. shipping_info_entered
  6. payment_info_entered
  7. purchase_completed
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