brand-style
The facts
Its description
Sets and updates the owner's brand look and output preferences, which every page and document the plugin produces then follows automatically. Captures the brand from a pasted website link or a plain-words description — never a hex code, color picker, or upload — previews it on a sample page, asks how they want their outputs delivered (visual artifacts, Word docs, markdown, Notion pages, Canva Docs, or best-for-the-skill), and saves both to the business profile. Runs inside smb-onboard on first setup and stands alone forever after. Use when the owner says "update my brand," "we rebranded," "change my colors," "make the reports match our new look," "change how you give me reports," "I want Word docs instead," or anything about the look or format of what the plugin hands them.
The description the agent reads to decide when to use it.
When it starts
The owner asks to change the look of what the plugin hands them, or the format their reports and pages arrive in — updating brand colors or logo from a pasted link or a plain-words description, or switching deliverables to Word, markdown, Notion, Canva or best-for-the-skill. It also runs automatically as the first-run capture step inside onboarding.
Things a person might say (the model's guesses)
- “update my brand”
- “we rebranded — here's our new website, make the reports match”
- “I want Word docs instead of these visual pages”
A model's summary of when it is used.
Tools it may use, or may not
allowed-tools: Read, WebFetch
Tools it may use while it runs without asking you first.
Stops for a person
1 line stops to ask a person
Lines that stop and wait for a person before going on. Found by matching words, so treat them as pointers.
What it leads to
- hands off to business-pulse offered after the update, if accepted line 105
- hands off to monday-brief offered after the update, if accepted line 104
- requires smb-onboard on first run, before anything is stored line 10
Other skills this one hands off to, calls, requires or offers instead, as a model read them.
What leads to it
- smb-router hands off to this when the owner wants brand or report style changed smb-router, line 109
- smb-onboard calls this smb-onboard, line 39
- brand-review requires this when a brand style guide is configured brand-review, line 26
Other skills that hand off to this one, call it, require it or offer it instead, as a model read them.
Licence
Apache-2.0, from LICENSE
The terms its author shares it under, which let it be shown here.
The text
Most marks come from matching words in the file, so treat them as pointers.
Brand Style
One place the owner controls how everything looks and how everything is delivered. Set once during onboarding, changed any time after with one sentence.
Raw lines 1 to 23Step 1 — Show what is set now
Read the ## Business context block. If Brand colors, Logo, or Output preference exist, play them back in plain words first: "Right now your pages use a deep green and cream with your leaf logo, and you get visual pages. What's changing?" An owner updating one thing should not re-answer the rest.
If nothing is stored yet (first run, usually inside smb-onboard), skip straight to capture.
Step 2 — Capture the brand, frictionlessly
Two paths, both costing the owner almost nothing:
- A website link. Fetch the site (WebFetch) and pull the logo URL, primary brand colors (from the CSS, theme, or social-preview image), and tagline. The owner does nothing but paste the link. Guidance in [
../smb-onboard/reference/website-research.md](../smb-onboard/reference/website-research.md). - A plain-words description. "Forest green and cream," "navy and warm gray," "like a modern law firm." Translate the words to real colors yourself.
Never ask for hex codes, color pickers, or file uploads. Branding costs one pasted link or one spoken sentence, nothing more. "Skip" is always an answer and means the clean house default.
Raw lines 34 to 49Step 3 — Preview before saving
Render a small sample page as an HTML artifact in the house style (../../shared/artifact-style.md) with the candidate brand applied — a title, one stat tile, a short table, a status pill — so the owner sees the look on real components, not a color swatch. Ask one question: "Match?"
If they adjust ("darker green," "less cream"), apply and re-preview. This loop is cheap; a wrong brand on every future page is not.
Raw lines 50 to 59Step 4 — Ask how outputs should arrive
The six-way choice, as a multiple choice (skip if the owner only came to change colors and the preference is already stored):
- Visual artifacts — styled pages viewed right here (the default)
- Word docs — DOCX files to download
- Markdown — plain .md files to download
- Notion — pages created in their Notion workspace (needs the Notion connector; ask where in the workspace they should land)
- Canva — Canva Docs created in their Canva account (needs the Canva connector; if it is connected, run
list-brand-kitsand ask once which brand kit to apply, or none; if not, the first skill that delivers to Canva asks) - Best for the skill — each skill picks what fits its job
Store the answer verbatim as one of: visual artifacts, docx, md, notion, canva, best for skill. If they pick Notion or Canva and that connector is not connected, store it anyway, say deliverables fall back to visual artifacts until it is connected, and offer to help connect it.
Step 5 — Save, with approval
Show what will be stored — Website, Brand colors, Logo, Output preference, and Canva brand kit (name and id) when the preference is Canva — and wait for the yes. Then update only those fields in the ## Business context block, using the exact field names in [../smb-onboard/reference/onboard-checklist.md](../smb-onboard/reference/onboard-checklist.md). Never touch the other fields, and never overwrite silently.
Close with the effect, not the mechanics: "Done — every page and document from here on uses the new look."
Raw lines 77 to 88What not to do
- Do not ask for hex codes, pickers, or uploads. One link or one sentence, always.
- Do not re-run the whole interview. This skill changes look and delivery, nothing else — an owner who says "update my brand" is not signing up for onboarding again.
- Do not save without the preview and the yes. A brand applied to every future page deserves one confirmation.
- Do not restyle old deliverables. The change applies from now on; never claim past documents were updated.
After the update
One line on what changed. The natural next step is seeing it live: offer "Monday brief" (/monday-brief) or "how's the business doing?" (business-pulse) so the first branded page arrives immediately. Never more than three offers; never repeat one declined this session.
From anthropics/knowledge-work-plugins at 2574e29, 2026-10-27. Skills read by DeepSeek V4.1 Flash on 2026-11-04. Summary and techniques by Claude Opus 5.5 on 2026-11-06.