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content-types.md

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Most marks come from matching words in the file, so treat them as pointers.

1# AI SEO by Content Type
2
3Tactical guidance for optimizing specific content types for AI search citation. These tactics work for non-Google AI engines (ChatGPT, Claude, Perplexity, Copilot) and don't hurt Google AI Overviews / AI Mode.
4
5For the cross-cutting strategy, see [SKILL.md](../SKILL.md).
6
7---
8

AI SEO by Content Type

Tactical guidance for optimizing specific content types for AI search citation. These tactics work for non-Google AI engines (ChatGPT, Claude, Perplexity, Copilot) and don't hurt Google AI Overviews / AI Mode.

For the cross-cutting strategy, see SKILL.md.

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9## SaaS Product Pages
11**Goal:** Get cited in "What is [category]?" and "Best [category]" queries. (Citation is the realistic goal here; being *recommended* in the answer depends on offsite consensus — see [citations-vs-recommendations.md](citations-vs-recommendations.md).)
13**Optimize:**
14- Clear product description in first paragraph (what it does, who it's for)
15- Feature comparison tables (you vs. category, not just competitors)
16- Specific metrics ("processes 10,000 transactions/sec" not "blazing fast")
17- Customer count or social proof with numbers
18- Pricing transparency (AI cites pages with visible pricing) — add a `/pricing.md` file so AI agents can parse your plans without rendering your page (see "Machine-Readable Files" in the main skill)
19- FAQ section addressing common buyer questions
21---

SaaS Product Pages

Goal: Get cited in "What is [category]?" and "Best [category]" queries. (Citation is the realistic goal here; being recommended in the answer depends on offsite consensus — see citations-vs-recommendations.md.)

Optimize:

  • Clear product description in first paragraph (what it does, who it's for)
  • Feature comparison tables (you vs. category, not just competitors)
  • Specific metrics ("processes 10,000 transactions/sec" not "blazing fast")
  • Customer count or social proof with numbers
  • Pricing transparency (AI cites pages with visible pricing) — add a /pricing.md file so AI agents can parse your plans without rendering your page (see "Machine-Readable Files" in the main skill)
  • FAQ section addressing common buyer questions
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23## Blog Content
25**Goal:** Get cited as an authoritative source on topics in your space.
27**Optimize:**
28- One clear target query per post (match heading to query)
29- Definition in first paragraph for "What is" queries
30- Original data, research, or expert quotes
31- "Last updated" date visible
32- Author bio with relevant credentials
33- Internal links to related product/feature pages
35---

Blog Content

Goal: Get cited as an authoritative source on topics in your space.

Optimize:

  • One clear target query per post (match heading to query)
  • Definition in first paragraph for "What is" queries
  • Original data, research, or expert quotes
  • "Last updated" date visible
  • Author bio with relevant credentials
  • Internal links to related product/feature pages
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37## Comparison / Alternative Pages
39**Goal:** Get cited in "[X] vs [Y]" and "Best [X] alternatives" queries.
41**Optimize:**
42- Structured comparison tables (not just prose)
43- Fair and balanced (AI penalizes obviously biased comparisons)
44- Specific criteria with ratings or scores
45- Updated pricing and feature data
46- Cite the `competitors` skill for building these pages
48---

Comparison / Alternative Pages

Goal: Get cited in "[X] vs [Y]" and "Best [X] alternatives" queries.

Optimize:

  • Structured comparison tables (not just prose)
  • Fair and balanced (AI penalizes obviously biased comparisons)
  • Specific criteria with ratings or scores
  • Updated pricing and feature data
  • Cite the competitors skill for building these pages
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Names a skill competitors :46
50## Industry / Segment Pages
52**Goal:** Get recommended when a prompt names an industry or company size ("email marketing software for e-commerce," "RFP software for government," "enterprise [category]"). Models increasingly sort brands into segments and personalize answers, so a generic page can lose to a competitor's segment page.
54**Optimize:**
55- One page per core industry or segment you actually serve, with industry-specific workflows, integrations, compliance, and customer proof
56- Start with core segments. Many pages are fine if each adds real, segment-specific value; templated pages that only swap the industry name are what the scaled-content policy targets (see the `programmatic-seo` skill)
57- Match the segment language used on your third-party profiles (see [positioning-and-consensus.md](positioning-and-consensus.md))
59---

Industry / Segment Pages

Goal: Get recommended when a prompt names an industry or company size ("email marketing software for e-commerce," "RFP software for government," "enterprise [category]"). Models increasingly sort brands into segments and personalize answers, so a generic page can lose to a competitor's segment page.

Optimize:

  • One page per core industry or segment you actually serve, with industry-specific workflows, integrations, compliance, and customer proof
  • Start with core segments. Many pages are fine if each adds real, segment-specific value; templated pages that only swap the industry name are what the scaled-content policy targets (see the programmatic-seo skill)
  • Match the segment language used on your third-party profiles (see positioning-and-consensus.md)
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Names a skill programmatic-seo :56
61## Documentation / Help Content
63**Goal:** Get cited in "How to [X] with [your product]" queries.
65**Optimize:**
66- Step-by-step format with numbered lists
67- Code examples where relevant
68- HowTo schema markup
69- Screenshots with descriptive alt text
70- Clear prerequisites and expected outcomes
72---

Documentation / Help Content

Goal: Get cited in "How to [X] with [your product]" queries.

Optimize:

  • Step-by-step format with numbered lists
  • Code examples where relevant
  • HowTo schema markup
  • Screenshots with descriptive alt text
  • Clear prerequisites and expected outcomes
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74## Local Business / Ecom (Google emphasis)
76Google's AI features pull from product feeds and business profiles for local + ecom queries. Optimize:
78- **Merchant Center feeds** kept current with accurate inventory, pricing, attributes
79- **Google Business Profile** complete with hours, services, photos, posts, Q&A answered
80- **Reviews** — recent + sufficient volume; respond to reviews to signal active management
81- **Service area schema** for local services
82- **Business Agent** (where available) for conversational customer engagement

Local Business / Ecom (Google emphasis)

Google's AI features pull from product feeds and business profiles for local + ecom queries. Optimize:

  • Merchant Center feeds kept current with accurate inventory, pricing, attributes
  • Google Business Profile complete with hours, services, photos, posts, Q&A answered
  • Reviews — recent + sufficient volume; respond to reviews to signal active management
  • Service area schema for local services
  • Business Agent (where available) for conversational customer engagement
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