Skills › Marketing Skills › marketing-ideas
marketing-ideas
The facts
Its description
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
The description the agent reads to decide when to use it.
From its settingsline 3
When it starts
The agent picks this skill when someone asks for marketing ideas, growth inspiration, or general "how do I market this" help for a SaaS or software product, especially when they are stuck and want a starting point rather than execution of one specific channel.
Things a person might say (the model's guesses)
- “I don't know how to market my SaaS product”
- “Give me some growth ideas for my app”
- “What marketing should I do next?”
A model's summary of when it is used.
A model's reading
Files it mentions
references/guerrilla-marketing.md, references/ideas-by-category.md
Files the text names, such as ones to read or write. Found by matching words, so treat them as pointers.
What it leads to
- requires product-marketing if the context file exists line 14
- an alternative: marketing-plan when the user wants a comprehensive plan line 166
Other skills this one hands off to, calls, requires or offers instead, as a model read them.
A model's reading
What leads to it
- marketing-plan calls this marketing-plan, line 140
- marketing-loops is an alternative to this for one-off ideas marketing-loops, line 3
Other skills that hand off to this one, call it, require it or offer it instead, as a model read them.
A model's reading
Licence
MIT, from LICENSE
The terms its author shares it under, which let it be shown here.
From the repositorylicence text
Other settings
metadata: version: 2.0.2
More settings at the top of the file, shown as written.
From its settingsline 4
Other files in this skill (3) Close
The text
Most marks come from matching words in the file, so treat them as pointers.
1---
2name: marketing-ideas
3description: "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.)."
4metadata:
5 version: 2.0.2
6---
8# Marketing Ideas for SaaS
10You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.
Marketing Ideas for SaaS
You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.
Raw lines 1 to 1112## How to Use This Skill
15If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
17When asked for marketing ideas:
181. Ask about their product, audience, and current stage if not clear
192. Suggest 3-5 most relevant ideas based on their context
203. Provide details on implementation for chosen ideas
214. Consider their resources (time, budget, team size)
23---
How to Use This Skill
Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
When asked for marketing ideas:
- Ask about their product, audience, and current stage if not clear
- Suggest 3-5 most relevant ideas based on their context
- Provide details on implementation for chosen ideas
- Consider their resources (time, budget, team size)
Raw lines 12 to 24
25## Ideas by Category (Quick Reference)
27| Category | Ideas | Examples |
28|----------|-------|----------|
29| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
30| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
31| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
32| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
33| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
34| Email | 45-53 | Founder emails, Onboarding sequences, Win-back |
35| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
36| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
37| PR & Media | 73-76 | Press coverage, Documentaries |
38| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
39| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
40| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
41| Unconventional | 110-122 | Awards, Challenges, [Guerrilla marketing](references/guerrilla-marketing.md) |
42| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
43| International | 131-132 | Expansion, Price localization |
44| Developer | 133-136 | DevRel, Certifications |
45| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |
47**For the complete list with descriptions**: See [references/ideas-by-category.md](references/ideas-by-category.md)
49**Deep dives** (full framework + case library for a single idea):
50- **Guerrilla marketing (#121)**: [references/guerrilla-marketing.md](references/guerrilla-marketing.md) — the direct-mail 3-rule framework (relevance / relationship-building / precision targeting), ROI discipline, "think in stories, not campaigns," "test small before going big," and a named case library (WePay, Xero, Red Bull, Antimetal, Arrows, ProfitWell, Buzzsprout, Wistia).
52---
Ideas by Category (Quick Reference)
| Category | Ideas | Examples |
|---|---|---|
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
| 45-53 | Founder emails, Onboarding sequences, Win-back | |
| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
| PR & Media | 73-76 | Press coverage, Documentaries |
| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
| International | 131-132 | Expansion, Price localization |
| Developer | 133-136 | DevRel, Certifications |
| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |
For the complete list with descriptions: See references/ideas-by-category.md
Deep dives (full framework + case library for a single idea):
- Guerrilla marketing (#121): references/guerrilla-marketing.md — the direct-mail 3-rule framework (relevance / relationship-building / precision targeting), ROI discipline, "think in stories, not campaigns," "test small before going big," and a named case library (WePay, Xero, Red Bull, Antimetal, Arrows, ProfitWell, Buzzsprout, Wistia).
Raw lines 25 to 53
Implementation Tips
Raw lines 54 to 5556### By Stage
58**Pre-launch:**
59- Waitlist referrals (#79)
60- Early access pricing (#81)
61- Product Hunt prep (#78)
63**Early stage:**
64- Content & SEO (#1-10)
65- Community (#35)
66- Founder-led sales (#47)
68**Growth stage:**
69- Paid acquisition (#23-34)
70- Partnerships (#54-64)
71- Events (#65-72)
73**Scale:**
74- Brand campaigns
75- International (#131-132)
76- Media acquisitions (#73)
By Stage
Pre-launch:
- Waitlist referrals (#79)
- Early access pricing (#81)
- Product Hunt prep (#78)
Early stage:
- Content & SEO (#1-10)
- Community (#35)
- Founder-led sales (#47)
Growth stage:
- Paid acquisition (#23-34)
- Partnerships (#54-64)
- Events (#65-72)
Scale:
- Brand campaigns
- International (#131-132)
- Media acquisitions (#73)
78### By Budget
80**Free:**
81- Content & SEO
82- Community building
83- Social media
84- Comment marketing
86**Low budget:**
87- Targeted ads
88- Sponsorships
89- Free tools
91**Medium budget:**
92- Events
93- Partnerships
94- PR
96**High budget:**
97- Acquisitions
98- Conferences
99- Brand campaigns
By Budget
Free:
- Content & SEO
- Community building
- Social media
- Comment marketing
Low budget:
- Targeted ads
- Sponsorships
- Free tools
Medium budget:
- Events
- Partnerships
- PR
High budget:
- Acquisitions
- Conferences
- Brand campaigns
101### By Timeline
103**Quick wins:**
104- Ads, email, social posts
106**Medium-term:**
107- Content, SEO, community
109**Long-term:**
110- Brand, thought leadership, platform effects
112---
By Timeline
Quick wins:
- Ads, email, social posts
Medium-term:
- Content, SEO, community
Long-term:
- Brand, thought leadership, platform effects
Raw lines 101 to 113
Top Ideas by Use Case
Raw lines 114 to 115116### Need Leads Fast
117- Google Ads (#31) - High-intent search
118- LinkedIn Ads (#28) - B2B targeting
119- Engineering as Marketing (#15) - Free tool lead gen
Need Leads Fast
- Google Ads (#31) - High-intent search
- LinkedIn Ads (#28) - B2B targeting
- Engineering as Marketing (#15) - Free tool lead gen
126### Low Budget Growth
127- Easy Keyword Ranking (#1)
128- Reddit Marketing (#38)
129- Comment Marketing (#44)
Low Budget Growth
- Easy Keyword Ranking (#1)
- Reddit Marketing (#38)
- Comment Marketing (#44)
131### Product-Led Growth
132- Viral Loops (#93)
133- Powered By Marketing (#87)
134- In-App Upsells (#91)
Product-Led Growth
- Viral Loops (#93)
- Powered By Marketing (#87)
- In-App Upsells (#91)
136### Enterprise Sales
137- Investor Marketing (#133)
138- Expert Networks (#57)
139- Conference Sponsorship (#72)
141---
Enterprise Sales
- Investor Marketing (#133)
- Expert Networks (#57)
- Conference Sponsorship (#72)
Raw lines 136 to 142
143## Output Format
145When recommending ideas, provide for each:
147- **Idea name**: One-line description
148- **Why it fits**: Connection to their situation
149- **How to start**: First 2-3 implementation steps
150- **Expected outcome**: What success looks like
151- **Resources needed**: Time, budget, skills required
153---
Output Format
When recommending ideas, provide for each:
- Idea name: One-line description
- Why it fits: Connection to their situation
- How to start: First 2-3 implementation steps
- Expected outcome: What success looks like
- Resources needed: Time, budget, skills required
Raw lines 143 to 154
155## Task-Specific Questions
1571. What's your current stage and main growth goal?
1582. What's your marketing budget and team size?
1593. What have you already tried that worked or didn't?
1604. What competitor tactics do you admire?
162---
Task-Specific Questions
- What's your current stage and main growth goal?
- What's your marketing budget and team size?
- What have you already tried that worked or didn't?
- What competitor tactics do you admire?
Raw lines 155 to 163
164## Related Skills
166- **marketing-plan**: When the user wants a comprehensive plan instead of standalone ideas. Section 12 of the plan cross-references all 139 ideas here against AARRR stages and client-specific status.
167- **programmatic-seo**: For scaling SEO content (#4)
168- **competitors**: For comparison pages (#11)
169- **reverse-engineer-marketing**: For ideas drawn from how a specific company grew, with plays to copy
171- **free-tools**: For engineering as marketing (#15)
Related Skills
- marketing-plan: When the user wants a comprehensive plan instead of standalone ideas. Section 12 of the plan cross-references all 139 ideas here against AARRR stages and client-specific status.
- programmatic-seo: For scaling SEO content (#4)
- competitors: For comparison pages (#11)
- reverse-engineer-marketing: For ideas drawn from how a specific company grew, with plays to copy
- emails: For email marketing tactics
- free-tools: For engineering as marketing (#15)
- referrals: For viral growth (#93)
From coreyhaines31/marketingskills at 88c79f6, 2026-10-30. Skills read by DeepSeek V4.1 Flash on 2026-11-04. Summary and techniques by Claude Opus 5.5 on 2026-11-06.