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popups

skill · 453 lines · MIT · skills/popups/SKILL.md

The facts

Its description

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.

The description the agent reads to decide when to use it.

From its settingsline 3

When it starts

The agent picks this skill when someone wants to create, fix, or optimize an overlay-style conversion element — a popup, modal, slide-in, sticky bar, or announcement banner — or asks about exit intent, scroll triggers, or email-capture popups. It is also the skill for any interrupt-style conversion element, while plain forms and general page conversion are pointed elsewhere.

Things a person might say (the model's guesses)

  • “Our exit-intent popup isn't converting — can you help me fix it?”
  • “I want to add an email capture popup to my blog, where do I start?”
  • “Should I use a sticky bar or a slide-in for my product announcement?”

A model's summary of when it is used.

A model's reading

What it leads to

Other skills this one hands off to, calls, requires or offers instead, as a model read them.

A model's reading

What leads to it

Other skills that hand off to this one, call it, require it or offer it instead, as a model read them.

A model's reading

Licence

MIT, from LICENSE

The terms its author shares it under, which let it be shown here.

From the repositorylicence text

Other settings

metadata: version: 2.0.1

More settings at the top of the file, shown as written.

From its settingsline 4
Other files in this skill (1) Close

The text

Open on GitHub

Most marks come from matching words in the file, so treat them as pointers.

1---
2name: popups
3description: When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
4metadata:
5 version: 2.0.1
6---
7
8# Popup CRO
9
10You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

Popup CRO

You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

Raw lines 1 to 11
Names a skill cro :3
12## Initial Assessment
14**Check for product marketing context first:**
15If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
17Before providing recommendations, understand:
191. **Popup Purpose**
20 - Email/newsletter capture
21 - Lead magnet delivery
22 - Discount/promotion
23 - Announcement
24 - Exit intent save
25 - Feature promotion
26 - Feedback/survey
282. **Current State**
29 - Existing popup performance?
30 - What triggers are used?
31 - User complaints or feedback?
32 - Mobile experience?
343. **Traffic Context**
35 - Traffic sources (paid, organic, direct)
36 - New vs. returning visitors
37 - Page types where shown
39---

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

  1. Popup Purpose
  2. Email/newsletter capture
  3. Lead magnet delivery
  4. Discount/promotion
  5. Announcement
  6. Exit intent save
  7. Feature promotion
  8. Feedback/survey
  1. Current State
  2. Existing popup performance?
  3. What triggers are used?
  4. User complaints or feedback?
  5. Mobile experience?
  1. Traffic Context
  2. Traffic sources (paid, organic, direct)
  3. New vs. returning visitors
  4. Page types where shown
Raw lines 12 to 40
Names a skill product-marketing :15
41## Core Principles

Core Principles

Raw lines 41 to 42
43### 1. Timing Is Everything
44- Too early = annoying interruption
45- Too late = missed opportunity
46- Right time = helpful offer at moment of need

1. Timing Is Everything

  • Too early = annoying interruption
  • Too late = missed opportunity
  • Right time = helpful offer at moment of need
Raw lines 43 to 47
48### 2. Value Must Be Obvious
49- Clear, immediate benefit
50- Relevant to page context
51- Worth the interruption

2. Value Must Be Obvious

  • Clear, immediate benefit
  • Relevant to page context
  • Worth the interruption
Raw lines 48 to 52
53### 3. Respect the User
54- Easy to dismiss
55- Don't trap or trick
56- Remember preferences
57- Don't ruin the experience
59---

3. Respect the User

  • Easy to dismiss
  • Don't trap or trick
  • Remember preferences
  • Don't ruin the experience
Raw lines 53 to 60
61## Trigger Strategies

Trigger Strategies

Raw lines 61 to 62
63### Time-Based
64- **Not recommended**: "Show after 5 seconds"
65- **Better**: "Show after 30-60 seconds" (proven engagement)
66- Best for: General site visitors

Time-Based

  • Not recommended: "Show after 5 seconds"
  • Better: "Show after 30-60 seconds" (proven engagement)
  • Best for: General site visitors
Raw lines 63 to 67
68### Scroll-Based
69- **Typical**: 25-50% scroll depth
70- Indicates: Content engagement
71- Best for: Blog posts, long-form content
72- Example: "You're halfway through—get more like this"

Scroll-Based

  • Typical: 25-50% scroll depth
  • Indicates: Content engagement
  • Best for: Blog posts, long-form content
  • Example: "You're halfway through—get more like this"
Raw lines 68 to 73
74### Exit Intent
75- Detects cursor moving to close/leave
76- Last chance to capture value
77- Best for: E-commerce, lead gen
78- Mobile alternative: Back button or scroll up

Exit Intent

  • Detects cursor moving to close/leave
  • Last chance to capture value
  • Best for: E-commerce, lead gen
  • Mobile alternative: Back button or scroll up
Raw lines 74 to 79
80### Click-Triggered
81- User initiates (clicks button/link)
82- Zero annoyance factor
83- Best for: Lead magnets, gated content, demos
84- Example: "Download PDF" → Popup form

Click-Triggered

  • User initiates (clicks button/link)
  • Zero annoyance factor
  • Best for: Lead magnets, gated content, demos
  • Example: "Download PDF" → Popup form
Raw lines 80 to 85
86### Page Count / Session-Based
87- After visiting X pages
88- Indicates research/comparison behavior
89- Best for: Multi-page journeys
90- Example: "Been comparing? Here's a summary..."

Page Count / Session-Based

  • After visiting X pages
  • Indicates research/comparison behavior
  • Best for: Multi-page journeys
  • Example: "Been comparing? Here's a summary..."
Raw lines 86 to 91
92### Behavior-Based
93- Add to cart abandonment
94- Pricing page visitors
95- Repeat page visits
96- Best for: High-intent segments
98---

Behavior-Based

  • Add to cart abandonment
  • Pricing page visitors
  • Repeat page visits
  • Best for: High-intent segments
Raw lines 92 to 99
100## Popup Types

Popup Types

Raw lines 100 to 101
102### Email Capture Popup
103**Goal**: Newsletter/list subscription
105**Best practices:**
106- Clear value prop (not just "Subscribe")
107- Specific benefit of subscribing
108- Single field (email only)
109- Consider incentive (discount, content)
111**Copy structure:**
112- Headline: Benefit or curiosity hook
113- Subhead: What they get, how often
114- CTA: Specific action ("Get Weekly Tips")

Email Capture Popup

Goal: Newsletter/list subscription

Best practices:

  • Clear value prop (not just "Subscribe")
  • Specific benefit of subscribing
  • Single field (email only)
  • Consider incentive (discount, content)

Copy structure:

  • Headline: Benefit or curiosity hook
  • Subhead: What they get, how often
  • CTA: Specific action ("Get Weekly Tips")
Raw lines 102 to 115
116### Lead Magnet Popup
117**Goal**: Exchange content for email
119**Best practices:**
120- Show what they get (cover image, preview)
121- Specific, tangible promise
122- Minimal fields (email, maybe name)
123- Instant delivery expectation

Lead Magnet Popup

Goal: Exchange content for email

Best practices:

  • Show what they get (cover image, preview)
  • Specific, tangible promise
  • Minimal fields (email, maybe name)
  • Instant delivery expectation
Raw lines 116 to 124
125### Discount/Promotion Popup
126**Goal**: First purchase or conversion
128**Best practices:**
129- Clear discount (10%, $20, free shipping)
130- Deadline creates urgency
131- Single use per visitor
132- Easy to apply code

Discount/Promotion Popup

Goal: First purchase or conversion

Best practices:

  • Clear discount (10%, $20, free shipping)
  • Deadline creates urgency
  • Single use per visitor
  • Easy to apply code
Raw lines 125 to 133
134### Exit Intent Popup
135**Goal**: Last-chance conversion
137**Best practices:**
138- Acknowledge they're leaving
139- Different offer than entry popup
140- Address common objections
141- Final compelling reason to stay
143**Formats:**
144- "Wait! Before you go..."
145- "Forget something?"
146- "Get 10% off your first order"
147- "Questions? Chat with us"

Exit Intent Popup

Goal: Last-chance conversion

Best practices:

  • Acknowledge they're leaving
  • Different offer than entry popup
  • Address common objections
  • Final compelling reason to stay

Formats:

  • "Wait! Before you go..."
  • "Forget something?"
  • "Get 10% off your first order"
  • "Questions? Chat with us"
Raw lines 134 to 148
149### Announcement Banner
150**Goal**: Site-wide communication
152**Best practices:**
153- Top of page (sticky or static)
154- Single, clear message
155- Dismissable
156- Links to more info
157- Time-limited (don't leave forever)

Announcement Banner

Goal: Site-wide communication

Best practices:

  • Top of page (sticky or static)
  • Single, clear message
  • Dismissable
  • Links to more info
  • Time-limited (don't leave forever)
Raw lines 149 to 158
159### Slide-In
160**Goal**: Less intrusive engagement
162**Best practices:**
163- Enters from corner/bottom
164- Doesn't block content
165- Easy to dismiss or minimize
166- Good for chat, support, secondary CTAs
168---

Slide-In

Goal: Less intrusive engagement

Best practices:

  • Enters from corner/bottom
  • Doesn't block content
  • Easy to dismiss or minimize
  • Good for chat, support, secondary CTAs
Raw lines 159 to 169
170## Design Best Practices

Design Best Practices

Raw lines 170 to 171
172### Visual Hierarchy
1731. Headline (largest, first seen)
1742. Value prop/offer (clear benefit)
1753. Form/CTA (obvious action)
1764. Close option (easy to find)

Visual Hierarchy

  1. Headline (largest, first seen)
  2. Value prop/offer (clear benefit)
  3. Form/CTA (obvious action)
  4. Close option (easy to find)
Raw lines 172 to 177
178### Sizing
179- Desktop: 400-600px wide typical
180- Don't cover entire screen
181- Mobile: Full-width bottom or center, not full-screen
182- Leave space to close (visible X, click outside)

Sizing

  • Desktop: 400-600px wide typical
  • Don't cover entire screen
  • Mobile: Full-width bottom or center, not full-screen
  • Leave space to close (visible X, click outside)
Raw lines 178 to 183
184### Close Button
185- Keep visible (top right is convention) — users who can't find the close button will bounce entirely
186- Large enough to tap on mobile
187- "No thanks" text link as alternative
188- Click outside to close

Close Button

  • Keep visible (top right is convention) — users who can't find the close button will bounce entirely
  • Large enough to tap on mobile
  • "No thanks" text link as alternative
  • Click outside to close
Raw lines 184 to 189
190### Mobile Considerations
191- Can't detect exit intent (use alternatives)
192- Full-screen overlays feel aggressive
193- Bottom slide-ups work well
194- Larger touch targets
195- Easy dismiss gestures

Mobile Considerations

  • Can't detect exit intent (use alternatives)
  • Full-screen overlays feel aggressive
  • Bottom slide-ups work well
  • Larger touch targets
  • Easy dismiss gestures
Raw lines 190 to 196
197### Imagery
198- Product image or preview
199- Face if relevant (increases trust)
200- Minimal for speed
201- Optional—copy can work alone
203---

Imagery

  • Product image or preview
  • Face if relevant (increases trust)
  • Minimal for speed
  • Optional—copy can work alone
Raw lines 197 to 204
205## Copy Formulas

Copy Formulas

Raw lines 205 to 206
207### Headlines
208- Benefit-driven: "Get [result] in [timeframe]"
209- Question: "Want [desired outcome]?"
210- Command: "Don't miss [thing]"
211- Social proof: "Join [X] people who..."
212- Curiosity: "The one thing [audience] always get wrong about [topic]"

Headlines

  • Benefit-driven: "Get [result] in [timeframe]"
  • Question: "Want [desired outcome]?"
  • Command: "Don't miss [thing]"
  • Social proof: "Join [X] people who..."
  • Curiosity: "The one thing [audience] always get wrong about [topic]"
Raw lines 207 to 213
214### Subheadlines
215- Expand on the promise
216- Address objection ("No spam, ever")
217- Set expectations ("Weekly tips in 5 min")

Subheadlines

  • Expand on the promise
  • Address objection ("No spam, ever")
  • Set expectations ("Weekly tips in 5 min")
Raw lines 214 to 218
219### CTA Buttons
220- First person works: "Get My Discount" vs "Get Your Discount"
221- Specific over generic: "Send Me the Guide" vs "Submit"
222- Value-focused: "Claim My 10% Off" vs "Subscribe"

CTA Buttons

  • First person works: "Get My Discount" vs "Get Your Discount"
  • Specific over generic: "Send Me the Guide" vs "Submit"
  • Value-focused: "Claim My 10% Off" vs "Subscribe"
Raw lines 219 to 223
224### Decline Options
225- Polite, not guilt-trippy
226- "No thanks" / "Maybe later" / "I'm not interested"
227- Avoid manipulative: "No, I don't want to save money"
229---

Decline Options

  • Polite, not guilt-trippy
  • "No thanks" / "Maybe later" / "I'm not interested"
  • Avoid manipulative: "No, I don't want to save money"
Raw lines 224 to 230
231## Frequency and Rules

Frequency and Rules

Raw lines 231 to 232
233### Frequency Capping
234- Show maximum once per session
235- Remember dismissals (cookie/localStorage)
236- 7-30 days before showing again
237- Respect user choice

Frequency Capping

  • Show maximum once per session
  • Remember dismissals (cookie/localStorage)
  • 7-30 days before showing again
  • Respect user choice
Raw lines 233 to 238
239### Audience Targeting
240- New vs. returning visitors (different needs)
241- By traffic source (match ad message)
242- By page type (context-relevant)
243- Exclude converted users
244- Exclude recently dismissed

Audience Targeting

  • New vs. returning visitors (different needs)
  • By traffic source (match ad message)
  • By page type (context-relevant)
  • Exclude converted users
  • Exclude recently dismissed
Raw lines 239 to 245
246### Page Rules
247- Exclude checkout/conversion flows
248- Consider blog vs. product pages
249- Match offer to page context
251---

Page Rules

  • Exclude checkout/conversion flows
  • Consider blog vs. product pages
  • Match offer to page context
Raw lines 246 to 252
253## Compliance and Accessibility

Compliance and Accessibility

Raw lines 253 to 254
255### GDPR/Privacy
256- Clear consent language
257- Link to privacy policy
258- Don't pre-check opt-ins
259- Honor unsubscribe/preferences

GDPR/Privacy

  • Clear consent language
  • Link to privacy policy
  • Don't pre-check opt-ins
  • Honor unsubscribe/preferences
Raw lines 255 to 260
261### Accessibility
262- Keyboard navigable (Tab, Enter, Esc)
263- Focus trap while open
264- Screen reader compatible
265- Sufficient color contrast
266- Don't rely on color alone

Accessibility

  • Keyboard navigable (Tab, Enter, Esc)
  • Focus trap while open
  • Screen reader compatible
  • Sufficient color contrast
  • Don't rely on color alone
Raw lines 261 to 267
268### Google Guidelines
269- Intrusive interstitials hurt SEO
270- Mobile especially sensitive
271- Allow: Cookie notices, age verification, reasonable banners
272- Avoid: Full-screen before content on mobile
274---

Google Guidelines

  • Intrusive interstitials hurt SEO
  • Mobile especially sensitive
  • Allow: Cookie notices, age verification, reasonable banners
  • Avoid: Full-screen before content on mobile
Raw lines 268 to 275
276## Measurement

Measurement

Raw lines 276 to 277
278### Key Metrics
279- **Impression rate**: Visitors who see popup
280- **Conversion rate**: Impressions → Submissions
281- **Close rate**: How many dismiss immediately
282- **Engagement rate**: Interaction before close
283- **Time to close**: How long before dismissing

Key Metrics

  • Impression rate: Visitors who see popup
  • Conversion rate: Impressions → Submissions
  • Close rate: How many dismiss immediately
  • Engagement rate: Interaction before close
  • Time to close: How long before dismissing
Raw lines 278 to 284
285### What to Track
286- Popup views
287- Form focus
288- Submission attempts
289- Successful submissions
290- Close button clicks
291- Outside clicks
292- Escape key

What to Track

  • Popup views
  • Form focus
  • Submission attempts
  • Successful submissions
  • Close button clicks
  • Outside clicks
  • Escape key
Raw lines 285 to 293
294### Benchmarks
295- Email popup: 2-5% conversion typical
296- Exit intent: 3-10% conversion
297- Click-triggered: Higher (10%+, self-selected)
299---

Benchmarks

  • Email popup: 2-5% conversion typical
  • Exit intent: 3-10% conversion
  • Click-triggered: Higher (10%+, self-selected)
Raw lines 294 to 300
301## Output Format

Output Format

Raw lines 301 to 302
303### Popup Design
304- **Type**: Email capture, lead magnet, etc.
305- **Trigger**: When it appears
306- **Targeting**: Who sees it
307- **Frequency**: How often shown
308- **Copy**: Headline, subhead, CTA, decline
309- **Design notes**: Layout, imagery, mobile

Popup Design

  • Type: Email capture, lead magnet, etc.
  • Trigger: When it appears
  • Targeting: Who sees it
  • Frequency: How often shown
  • Copy: Headline, subhead, CTA, decline
  • Design notes: Layout, imagery, mobile
Raw lines 303 to 310
311### Multiple Popup Strategy
312If recommending multiple popups:
313- Popup 1: [Purpose, trigger, audience]
314- Popup 2: [Purpose, trigger, audience]
315- Conflict rules: How they don't overlap

Multiple Popup Strategy

If recommending multiple popups:

  • Popup 1: [Purpose, trigger, audience]
  • Popup 2: [Purpose, trigger, audience]
  • Conflict rules: How they don't overlap
Raw lines 311 to 316
317### Test Hypotheses
318Ideas to A/B test with expected outcomes
320---

Test Hypotheses

Ideas to A/B test with expected outcomes

Raw lines 317 to 321
322## Common Popup Strategies

Common Popup Strategies

Raw lines 322 to 323
324### E-commerce
3251. Entry/scroll: First-purchase discount
3262. Exit intent: Bigger discount or reminder
3273. Cart abandonment: Complete your order

E-commerce

  1. Entry/scroll: First-purchase discount
  2. Exit intent: Bigger discount or reminder
  3. Cart abandonment: Complete your order
Raw lines 324 to 328
329### B2B SaaS
3301. Click-triggered: Demo request, lead magnets
3312. Scroll: Newsletter/blog subscription
3323. Exit intent: Trial reminder or content offer

B2B SaaS

  1. Click-triggered: Demo request, lead magnets
  2. Scroll: Newsletter/blog subscription
  3. Exit intent: Trial reminder or content offer
Raw lines 329 to 333
334### Content/Media
3351. Scroll-based: Newsletter after engagement
3362. Page count: Subscribe after multiple visits
3373. Exit intent: Don't miss future content

Content/Media

  1. Scroll-based: Newsletter after engagement
  2. Page count: Subscribe after multiple visits
  3. Exit intent: Don't miss future content
Raw lines 334 to 338
339### Lead Generation
3401. Time-delayed: General list building
3412. Click-triggered: Specific lead magnets
3423. Exit intent: Final capture attempt
344---

Lead Generation

  1. Time-delayed: General list building
  2. Click-triggered: Specific lead magnets
  3. Exit intent: Final capture attempt
Raw lines 339 to 345
346## Experiment Ideas

Experiment Ideas

Raw lines 346 to 347
348### Placement & Format Experiments
350**Banner Variations**
351- Top bar vs. banner below header
352- Sticky banner vs. static banner
353- Full-width vs. contained banner
354- Banner with countdown timer vs. without
356**Popup Formats**
357- Center modal vs. slide-in from corner
358- Full-screen overlay vs. smaller modal
359- Bottom bar vs. corner popup
360- Top announcements vs. bottom slideouts
362**Position Testing**
363- Test popup sizes on desktop and mobile
364- Left corner vs. right corner for slide-ins
365- Test visibility without blocking content
367---

Placement & Format Experiments

Banner Variations

  • Top bar vs. banner below header
  • Sticky banner vs. static banner
  • Full-width vs. contained banner
  • Banner with countdown timer vs. without

Popup Formats

  • Center modal vs. slide-in from corner
  • Full-screen overlay vs. smaller modal
  • Bottom bar vs. corner popup
  • Top announcements vs. bottom slideouts

Position Testing

  • Test popup sizes on desktop and mobile
  • Left corner vs. right corner for slide-ins
  • Test visibility without blocking content
Raw lines 348 to 368
369### Trigger Experiments
371**Timing Triggers**
372- Exit intent vs. 30-second delay vs. 50% scroll depth
373- Test optimal time delay (10s vs. 30s vs. 60s)
374- Test scroll depth percentage (25% vs. 50% vs. 75%)
375- Page count trigger (show after X pages viewed)
377**Behavior Triggers**
378- Show based on user intent prediction
379- Trigger based on specific page visits
380- Return visitor vs. new visitor targeting
381- Show based on referral source
383**Click Triggers**
384- Click-triggered popups for lead magnets
385- Button-triggered vs. link-triggered modals
386- Test in-content triggers vs. sidebar triggers
388---

Trigger Experiments

Timing Triggers

  • Exit intent vs. 30-second delay vs. 50% scroll depth
  • Test optimal time delay (10s vs. 30s vs. 60s)
  • Test scroll depth percentage (25% vs. 50% vs. 75%)
  • Page count trigger (show after X pages viewed)

Behavior Triggers

  • Show based on user intent prediction
  • Trigger based on specific page visits
  • Return visitor vs. new visitor targeting
  • Show based on referral source

Click Triggers

  • Click-triggered popups for lead magnets
  • Button-triggered vs. link-triggered modals
  • Test in-content triggers vs. sidebar triggers
Raw lines 369 to 389
390### Messaging & Content Experiments
392**Headlines & Copy**
393- Test attention-grabbing vs. informational headlines
394- "Limited-time offer" vs. "New feature alert" messaging
395- Urgency-focused copy vs. value-focused copy
396- Test headline length and specificity
398**CTAs**
399- CTA button text variations
400- Button color testing for contrast
401- Primary + secondary CTA vs. single CTA
402- Test decline text (friendly vs. neutral)
404**Visual Content**
405- Add countdown timers to create urgency
406- Test with/without images
407- Product preview vs. generic imagery
408- Include social proof in popup
410---

Messaging & Content Experiments

Headlines & Copy

  • Test attention-grabbing vs. informational headlines
  • "Limited-time offer" vs. "New feature alert" messaging
  • Urgency-focused copy vs. value-focused copy
  • Test headline length and specificity

CTAs

  • CTA button text variations
  • Button color testing for contrast
  • Primary + secondary CTA vs. single CTA
  • Test decline text (friendly vs. neutral)

Visual Content

  • Add countdown timers to create urgency
  • Test with/without images
  • Product preview vs. generic imagery
  • Include social proof in popup
Raw lines 390 to 411
412### Personalization Experiments
414**Dynamic Content**
415- Personalize popup based on visitor data
416- Show industry-specific content
417- Tailor content based on pages visited
418- Use progressive profiling (ask more over time)
420**Audience Targeting**
421- New vs. returning visitor messaging
422- Segment by traffic source
423- Target based on engagement level
424- Exclude already-converted visitors
426---

Personalization Experiments

Dynamic Content

  • Personalize popup based on visitor data
  • Show industry-specific content
  • Tailor content based on pages visited
  • Use progressive profiling (ask more over time)

Audience Targeting

  • New vs. returning visitor messaging
  • Segment by traffic source
  • Target based on engagement level
  • Exclude already-converted visitors
Raw lines 412 to 427
428### Frequency & Rules Experiments
430- Test frequency capping (once per session vs. once per week)
431- Cool-down period after dismissal
432- Test different dismiss behaviors
433- Show escalating offers over multiple visits
435---

Frequency & Rules Experiments

  • Test frequency capping (once per session vs. once per week)
  • Cool-down period after dismissal
  • Test different dismiss behaviors
  • Show escalating offers over multiple visits
Raw lines 428 to 436
437## Task-Specific Questions
4391. What's the primary goal for this popup?
4402. What's your current popup performance (if any)?
4413. What traffic sources are you optimizing for?
4424. What incentive can you offer?
4435. Are there compliance requirements (GDPR, etc.)?
4446. Mobile vs. desktop traffic split?
446---

Task-Specific Questions

  1. What's the primary goal for this popup?
  2. What's your current popup performance (if any)?
  3. What traffic sources are you optimizing for?
  4. What incentive can you offer?
  5. Are there compliance requirements (GDPR, etc.)?
  6. Mobile vs. desktop traffic split?
Raw lines 437 to 447
448## Related Skills
450- **lead-magnets**: For planning lead magnets to promote via popups
451- **cro**: For optimizing the form inside the popup and the page around it
452- **emails**: For what happens after popup conversion
453- **ab-testing**: For testing popup variations

Related Skills

  • lead-magnets: For planning lead magnets to promote via popups
  • cro: For optimizing the form inside the popup and the page around it
  • emails: For what happens after popup conversion
  • ab-testing: For testing popup variations
Raw lines 448 to 453
Names a skill lead-magnets :450
Names a skill emails :452
Names a skill ab-testing :453

From coreyhaines31/marketingskills at 88c79f6, 2026-10-30. Skills read by DeepSeek V4.1 Flash on 2026-11-04. Summary and techniques by Claude Opus 5.5 on 2026-11-06.